CommunicationsRoundupA review of agency projects

Potpourri of information

Services• Social marketing campaigns,

communications plans, brand identity, content strategy

• Media inquiries; training• News releases• Risk communications• Article submissions• Television & radio commercials & PSAs• Community calendar listings• Community & general event planning• Web design & updates; training (w/IS)• Intranet updates & Monday Mail; training• Online forms & registrations/surveys• E-commerce (w/IS)• Blogs • Web stats (w/IS)• Training videos (w/IS)• Photography (w/IS)

• E- and mobile advertising• Print ads (newspaper, bus, billboard, etc.)• Printed materials• Presentations• Banners, signage• Promotional items• E-blasts & e-news• Forms, charts/graphs, maps, photo editing,

printing, laminating, scanning• Building/display signage• Graphic standards• Logo usage/placement• Materials review• Social media requests (Facebook,

Twitter, YouTube, etc.); training

Capabilities Spectrum

Written Communications

Oral Communications

Online Communications

Advertising

Earned Media

Process

Social Marketing ProcessCampaign Purpose

Campaign Focus

Target Audience

Objective: Desired Behavior

Perceived Barriers

Perceived Benefits

Strategies to Reduce Barriers & Increase Benefits

Product

Price

Place

Promotion

Evaluation Strategies

Input

Output

Process

Common Behavior Theories

Example projects

Fueling Coalitions

Campaigns

WIC Farmers’ Markets

How We Prioritize Work

1.Program/grant work

2. Partnerships3. Internal

By the NumbersPer Week• 5-7 media inquiries • 6-12 media mentions• 10-12 inquiries via srhd.org

Per Month• 4-6 news releases • 10,000 visitors to srhd.org• 500 visitors to spokanewic.org• 200 visitors to stickmanknows.org• 8,500 print copies per month

To-Date• 63 open tasks in project management system• 10,000+ Stickman Knows app downloads• 9 Facebook sites

– 898 SRHD FB likes– 1,103 Stickman Knows FB likes

• 870 Twitter followers, 1,099 tweets• 204 videos posted to YouTube• 1 ADDY Award• 1 Spokane Coeur d’Alene Living magazine

award

Branding

65%

Branding

Branding

Branding

Branding

Thank you!