Post on 30-Dec-2015
description
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
1
Latvian tourism policy: sustainability check
Marina PaņkovaForeign Economic Relations and Trade Policy Department
Deputy director
Tourism – chances and challenges.Sustainability and Competitiveness: contradictory or
compatible?
Reykjavik, February 15, 2008
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
What do we mean by Sustainability and Corporate Responsibility?
Corporate responsibility
Sust
ainab
le d
evel
opm
ent Sustainability
Goal
Process
Conditions
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
The main task of Latvian tourism sector
To develop Latvia as an attractive destination for foreign tourists and local inhabitants, where tourism is:
well organized economically and socially effective safe raises the international prestige of Latvia sustainable
3
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
4
Priorities of the Ministry of Economics
Promoting competition in the tourism sector and supporting tourism entrepreneurs` competitiveness
Promoting application of sustainable development principles both in the planning and realization of tourism policy
Improving quality of tourism services and products
Fostering social dialogue/cooperation with private sector (PPP etc.)
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
Sustainable Management at national level
Social dialog• National Tripartite Co-operation Council – NTSP• Latvian Tourism Advisory Council• National Economy Council • Tourism Industry Expert Board
Policy Planning Documents • Basic Statements of Sustainable Development in Latvia (2002), • Strategy of Eco-tourism Development (2002), • Latvian Tourism Development Guidelines (Guidelines) 2004-2008;• Tourism Development Programme for Latvia 2006 – 2008• Tourism Development Action Plan for Latvia, 2008 • Development programs and spatial plans of the planning regions (Latgale, Kurzeme,
Pierīga,Vidzeme, Zemgale), etc.
Special Financial support frame • “Development of cycling tourism product of national importance”;• “Development of tourism information system”;• “Maintenance and renewal of town planning monuments of national importance and
infrastructure adjustment to develop a tourism product”;• “Development of cultural, active and recreative tourism product of national importance”
5
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
6
Sustainable Management: activities at the national level
EUTO study visit and international research-practical conference „Development of sustainable tourism destinations” (September 24-29, 2007)
Competition “The best well-managed Latvia’s district” Certification of tourism establishments
• The "Green Certificate“
Advertising campaigns• “Are you thinking about flying? Plant a tree…”
Participation in EC pilot project “European Destinations of Excellence”
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
Interreg IIIB project “AGORA – Sustainable tourism network in the Baltic Sea Region”.
Pan-Baltic approach - 44 partners from 10 countries
I. Results: Sustainability Check YepaT Data Base Strategy concept of sustainable tourism development in the
Baltic Sea Region
II. Main activities of the Ministry of Economics
Researches, Policy Planning Documents: Research „Tourism for all” Project of Agenda 21 for the travel and tourism industry Recommendations „Latvian tourist destination 21”
7
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
Tourism in the BSR – chances and challenges
Chances Challenges (?!)Cultural diversityNatureDeveloped infrastructureHuman resoursesQualityPromotion of common BSR tourism products e.c.
EnvironmentShort tourism seasonHuman resourses ExpensivenessQualityCompetitivness e.c.
! Obligatory provisionCooperation
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
9
Sustainability and Competitiveness: contradictory or compatible?
Sustainability
Long termdevelopment &
competitiveness
National identity, diversity,rural, human heritage,
nature
Needs of the natural and cultural environment
Welfare of tourists
business requirements
Latvijas Republikas
Ekonomikas ministrijaMinistry of EconomicsRepublic of Latvia
10
Thank You for Your attention !
Brivibas street 55, Riga, LV -1519 LatviaTelephone: +371 67013007Fax: +371 67280882E-mail: Marina.Pankova@em.gov.lvWEB: www.em.gov.lv; www.latviatourism.lv