Meet the Mamis: A Roundtable with the Nation’s

Leading ‘Mami Bloggers’

October 13th, 2010

A Free Webinar from the Hispanic Social Media Insights Series by

Latino Bloggers Compensation Survey

Jennifer Salazar Hutcheson, Blogger/Social Media Consultant, Mami 2 Mommy

7

2

9

22

16

12

0

0 5 10 15 20 25

50 and Over

45-49

40-44

35-39

30-34

25-29

24 and Under

Demographics – Age

5

1

48

1

1

5

1

1

1

2

1

4

4

0 10 20 30 40 50 60

Venezuela

Uruguay

United States

Peru

Paraguay

Mexico

Guatemala

El Salvador

Ecuador

Dominican Republic

Cuba

Colombia

Argentina

Demographics – Country of Birth

Demographics

Children

•19 respondents had no children

•22 had 1 child

•19 had 2 children

•10 had 3 children

•3 had 4 children

Race/Ethnicty

•Hispanic

•Latina

•Mexican-American

•Puerto-Rican

•Caucasian

•Mixed

States Represented

•California•Florida•Illinois•Indiana•Massachusetts•New Jersey•New York•North Carolina•Texas•Virginia•Washington

Demographics

Employment Status ranged from

•Self-employed•Mompreneurs•Work-at-home moms•Full-time employed•Stay-at-home moms•Student

Type of Blogger

7%10%

5%

1%22%

2%

9%

0%

18%

26%

Marketing

Entertainment

Health

Culture/Lifestyle

Political

Mom

Dad

Parenting

Sports

Other

Language of the Blog

59%25%

10%6%

English

Spanish

Spanglish

Bilingual

Blog Target

20%

32%

5%

43%

U.S.

Non HispanicU.S.

Latin America

U.S. Hispanic &Latin America

Frequency

14%

41%26%

19% Once per Week

Few Times PerWeekDaily

Few Times PerMonth

Time Devoted to Content

14%

41%26%

19%0% 5 or Less Hours

6-10 Hours

11-15 Hours

15-25 Hours

25 or MoreHours

Platforms Used to Promote Blog

35%

38%

14%

2%

5% 6% Twitter

Facebook

LinkedIn

MySpace

Ning

Other

Year Began Blogging

25%

32%14%

29%2010

2009

2008

2007 or Earlier

Reason for Starting Blog

13%

18%

29%

10%

8%8%

2%

12%

Entertainment

Community

Journal Experiences

Monetary

MarketBusiness/ProductJob

Most/All Above

Other

Are you presently accepting ads from advertising networks like Google AdWords?

39%

61%

Yes No

25

22.5

26.3

26.3

20 21 22 23 24 25 26 27

They're neither goodnor bad for my site

They have notgenerated any money

for me

I think ad networkscheapen the value of

my site

I think ad networksare helpful and atleast they help me

generate some moneyfor my blogimpressions

What statement most reflects your opinion about ad networks, like Google AdSense, posting ads on your blog?

Do you believe it is okay for companies/brands to ask bloggers to perform work without monetary

compensation?

12%

34%

40%

14% Yes

Maybe the FirstTime

Never

Other

What type of compensation do you feel is most acceptable to offer a blogger?

25%

15%

11%12%

37%

Monetary

Free Products

Event Passes

InsiderOpportunities

All of the Above

In the past year have you worked as a blog brand ambassador?

5.1

77.2

17.7

0 50 100

Yes

No

Not Interested

If you've been a brand ambassador, please indicate how you felt you felt about the level of compensation you

received for your work?

80%

6% 10%3% 1% Not Applicable

Very Well

Reasonably

So-So

Terribly

Do you believe it is important for Latino bloggers to standardize how they work with brands as it applies to

fees for hosting Twitter events, sponsored posts, etc...?

52%

13%

35%

Yes

No

Unsure

If there was a standard rate, what is the approximate rate you feel you and other Latino bloggers should reasonably

charge for hosting a Tweet Up or another type of sponsored online event?

19%

38%

19%

24%$100

$250

$500

$500 orMore

If there was a standard rate, what is the approximate rate you feel that you and other Latino bloggers should

reasonably charge marketers for posting two to three sponsored Tweets?

25%

32%

24%

19%$25

$50

$100

$100 orMore

If there was a standard rate, what is the average rate you feel you and other Latino bloggers should reasonably

charge marketers for hosting Twitter parties?

14%

39%

26%

21%$100

$250

$500

$500 orMore

What is the average rate you feel reputable Latino bloggers should reasonably charge for posting a

sponsored post or press release on their site?

20%

32%

20%

28%$50

$100

$200

$200 orMore

“As bloggers, we are given access to press events without the compensation other journalists get from their sponsoring employer. I hate being asked to publish press releases without compensation.”

“I charge more for a creative post, and prefer those to generic content. I will rarely post a press release.”

“PR agencies need to really investigate bloggers before they approach them to be sure their product is a good fit with that blogger's readers. Some of us have a VERY SPECIFIC niche and will not promote products that do not relate to our blogs.”

“How could you charge anything without knowing how many Twitter followers or daily readers etc - better to ask how much for a sponsored tweet per 100 followers or based on Klout score (or other metric) and the same goes for a press release or sponsored post - additionally what is the quality or demographic of the followers/readers - 1000 followers is worth different amount to different brands.”

Latino Bloggers Compensation Survey

A Free Webinar from the Hispanic Social Media Insights Series by