Post on 24-Apr-2015
description
Arthur Fletcher
Technology Free Zone!
A Completely New Qualitative
Experience
Focus Groups for the 21st Century
We all play games
‘In the next 60 seconds I
want you to list as many
things as you can that
frustrate you when
shopping online. The team
with the highest number
wins the round.’
‘Earlier you mentioned that poor website navigation was a frustration when shopping online. Your task is to design a new website which has much easier navigation, you have 2 minutes. The team with the best design wins.’
2 X Content
+++ Ideas Generation
The Superpromoter
EnthusiasticSharing
Influential
Influencers
Influenced
Gameplay + Enthusiasts=
Engagement + Insight
changes the game and the people who play it!
OriginalityPresentation
PotentialScalability
Implementation
Original✔Presentation?
Immense✔Completely✔
Anyone can do it!
Arthur FletcherPowered by