Landing Pages and Facebook

Adding an Infusionsoft Landing Page to Facebook and Promoting it with Facebook Ads

By the end of this module, you should be able to do the following:

Add an Facebook app landing page using an Infusionsoft web form

Promote the landing page using Facebook Ads

Objective

Basically, what you need to do is to create the landing page using Infusionsoft. Get the URL for that landing page and copy it to the Woobox Iframe you install in Facebook.

In A Nutshell

URL address

1. Type “iFrame” the Facebook searchbar and choose Static Iframe Tab by Woobox.

Install Woobox Status iFrame

2. Click Install Page Tab button.

Install Woobox Status iFrame

3. Select the fanpage where you want to install the landing page, then click the Add Page Tab button.

Install Woobox Status iFrame

4. Click the Authorize the Tab Application button.

Install Woobox Status iFrame

5. Click the Go to App button.

Install Woobox Status iFrame

1. Visit https://developers.facebook.com/apps2. Select the app to modify and click Edit Settings

How to Enable 810px Wide Page Tab Mode on Custom Tab Apps

3. Under the Page Tab section, select Wide (810px) and click Save Changes.

How to Enable 810px Wide Page Tab Mode on Custom Tab Apps

1. Click the Enable option for the Timeline 810px Wide Mode.

Set Up Tab Settings

2. Click the Change Tab Image link to customize your app icon. (111px by 74px)

Set Up Tab Settings

Tab Image shows here

1. Go to the Campaign Builder in Infusionsoft.

2. Change the Landing Page Width to 770px.

3. Choose Ready to make it ready for publishing.

Set up Infusionsoft Landing Page

4. Copy and paste the Landing Page URL to the Woobox Iframe tab settings.

Set up Infusionsoft Landing Page

Woobox Iframe

1. Check the Hide Scrollbars box.2. Check the Show Share button

at top of Tab box.3. Adjust the Height tall enough

to completely display your landing page.

4. Type the custom Tab Name.5. Click Save Settings.

Additional Tab Settings

Here’s how the landing page looks like for fans (people who ‘liked’ your page).

Fan Gating

You can choose to display a different page for a non-fan who visits your landing page.

Fan Gating

1. Go to www.facebook.com/advertising.2. Click Create an Ad.3. Follow the instructions and provide the

necessary information. Location Demographics Interests Connections on Facebook

4. You will notice the data on the Estimated Reach box changes as you specify your target audience/market for the ad you’re promoting.

How to Promote With Facebook Ads

How to Promote With Facebook Ads

How to Promote With Facebook Ads

Cost Per Click (CPC) vs. Cost Per thousand impressions (CPM)

If you are paying on a cost per click basis, you are charged each time someone clicks on your ad or sponsored story. Cost per thousand impressions (CPM) is the cost per 1000 times your ad or sponsored story is displayed.

Choosing between CPM or CPC depends on your marketing goals. If you are building a brand, then you want viewers to see and remember your brand and you may not be as concerned with getting clicks. On the other hand, if you are trying to sell a product, then you may be more concerned with a high click-through ratio.

For More Information

Suggested Best Practices for Advertising on Facebook https://www.facebook.com/ads/best_practices.php

Campaign Cost and Budgeting https://www.facebook.com/help/?page=219791638048948