CIPE’sSouth Asia Regional Program

Lahore 20 & 21 September 2013

Generic Roles of a Chamber/Association

• Work proactively to improve the sector's / region’s profitability and competitiveness (R&D)

• Work effectively to represent the sector's interests at all levels of the legislative regulatory process (Policy Advocacy)

• Supply sound information and advice for members (PR & Communications)

• Promote exports and other market opportunities (Trade facilitation)

• Promote training and education (Training)

• Work to ensure practice of principals of good governance (Ethics)

Vision/Mission

Goals, objectives & strategies

Action Plans & Accountability

Strong and Vibrant Organization

Your Challenges as Board and CEO

• Remain ethical• Improve Skills• Hire quality HR• Train and Retain • Be creative• Make Profits• Build a professional organization

Role of Office Bearers

• Develop specific objectives and business plan.• Support and Execute business plan.• Proactively participate in policy advocacy

initiatives.• Promote Chamber’s image.

Key Issues with Business Associations

• Inability to run chamber as a Business• Lack of Vision, Mission, Objectives, Strategic Plan• Poor financial management (budgeting, fund

raising, expense projection)• Poor networking (no membership drive)• Lack of staff capacity (inability to attract and retain

quality staff)• Inability to attract member attention / support• Inability to attract donor funds• Lukewarm efforts for organizational development

Association Governance

21st Century Business Associations 1. Expectations - What our members expect from our association?2. Vision – is our mission is member driven or board driven?3. Mission – is our mission aligned with our vision?4. Communication with Board members – do we communicate vision/Mission

with board members?5. Trustworthiness – do we do what we say?6. Communication – do we communicate effectively with our stakeholders?7. Partners – are our partners are satisfied? 8. Board members – Are our broad members credible?9. Committees – how effective and empowered our committees are?10. Performance – Do we have a performance review system?11. Monitoring – Do we have an effective monitoring system?12. Leadership Development – Do we have succession planning in place?13. Financial Management – Do we have a financial management system?14. Governance and Ethics – Do we have any codes and do we implement?15. Appreciation – Do we rejoice success?

Is survival a challenge for your organization?

Chamber Survival Challenge

Chamber’s survival depends upon how well you can prioritize items in a relatively unfamiliar environment. This exercise will be based on ranking and will be compared with results of the other groups.

• Your Task You have 25 items. Your task is to rank these items according to their importance in aiding your Chamber to come back to the normal footing…! Start ranking below boxes with "1" the more important, to "25" the least important. You should assume that your team is your group, you have agreed on priorities you set.

• Vision, Mission and Objectives• Organizational Structure• Code of Conduct • Staffing and Empowering secretariat • Member Services• Effective Board Members • Membership Development & Retention• Revenue Generation • Financial Management • Effective Communication• Reputation, Recognition and Branding • Strategic Planning• Regulatory Compliance • Physical Infrastructure • Leadership Development & Succession Planning

Membership Development

Why Focus on Members?

Why Members Subscribe?

Why Focus on Members?

• Members are the first element of an organizational structure.

• A member voluntarily invests money by payment of dues on a regular basis in exchange for a perceived value from the chamber.

• Members are both owners and customers.

Members Subscribe for…

• Prestige • Work / Services• Networking• Improving business environment• Business development• Knowledge sharing• Community development

There are More Choices – Less Time!

Choices

Time

Can you hit this point again and again

Be Creative!

Creativity is not about Creating Something new, its about giving a new experience

Richard Branson

To attract More MembersYou Need 3 Key Skills

Ability to Innovate (or

create)

Ability to Implement your Ideas

Ability to Outreach

KYC

Membership Development Process

Identification

Introduction

Making a Pitch

Addressing Concerns

Membership

Renewal

Retention

Development

What is the retention process?

Retention

Satisfaction

Membership Life Cycle

28

Member Services

What Services does your organization offer to

members?

Chamber Services • Networking opportunities• Advocacy • Member to Member Discount Program • Learning opportunities • Community development through effective CSR • Trade leads • Referral services • Employment exchange• Subsidized consultancy services • Promotion and advertising