Basic Training

• Linkedin is the proverbial black horse of social media.

• You all know its there, but few use it to its fullest potential.

• It’s Time to:– Master the weapons

• Overcome obstacles – Win the battles of business.

Moving Shaking

When it comes to inbound marketing – most use Facebook as their social media platform

overwhelming number of subscribers. Demographically, this is NOT the case:

77% $

Over 300 Million Members

Users over the age of 25

Average household Income = $109,000

Run through the Gauntlet

Kathleen Davishttp://www.etrepreneur.com/article/227225

Kathleen Davishttp://www.etrepreneur.com/article/227225

 

Kathleen Davishttp://www.etrepreneur.com/article/227225

 

Kathleen Davishttp://www.etrepreneur.com/article/227225

 

Core Conditioning

• Linkedin profile ranks in the top 5 Google search results for Fname & Lname –

• Profile MUST be complete!– Pipes | & Picture– Duties & Achievements– Skills | Qualifications | Certifications 

• 1st impression is EVERYTHING!– Contact information  

Endurance

• 300 Million Users– What’s Your Network size?

• Utilize your ground forces and link with those in your Groups and Networks.

• A Matra when connecting– Always personalize your request to

connect using where/when/why.

MATRA

Big Picture PlanDo you need to have a long-term vision?

One yearThree yearsFive years

Really?

It’s ultimately, how and when you want to exit.

 

Muscle Toning

• LinkedIn: A profile is 7 times more likely to be viewed if you have a picture. – Present a complete picture as a

professional• Think about how you want to be perceived

• Pizazz – Pop – Style– Video & Pics

• Add Content to Summary | Experience | Education

– Display Stories

Guns & AmmoM

• Your Guns– Customized URL– Blog Site– Website– Company Page

AmmoKeywords

PhrasesLong-

tailed

Hand to Hand Combat

• Recommendations– The more you give the more you receive

• http://endorser.org/• Float recommendation requests to

clients/customers– Pure Chaucerian genius: nothing ventured,

nothing gained

• Endorsements– Meaningless or a Credibility Check

• Inbound Crowd Sourcing – Obtain services-ideas-content by soliciting from a large

group of people in an online community,

Grunt & Lift

The Grunt

• Where’s YOUR Marketing Plan?• Is Linkedin linked to it?

• Does your market have a gap?• Are you or can you optimize on

it?

• Groups– Avenue to experts in your field– Start your own Group

• Viewed as an EXPERT– Niche Networks

• Foster discussions• Spread your message• Connections

The Lift

General Staff

• Company Page– Information– Services– Brand– Employees– Exposure

• Act like the Fortune 500• Inbound Marketing potential• Personal profile visibility

– Website replacement ???

Target PracticeH

• Searching– 5.7 billion “professionally oriented

searches” conducted on LinkedIn in 2012.

– Auto-Complete function• Advanced Search

– Company (size – Industry – Fortune)– Function (Interests – Seniority) – Location

• Applications– LinkedinLabs

• InMaps• Resume Builder• Instant Search• Signal

– NewIn Swarm– Dropin SpeechIn– Connection Timeline Brief History– Year in Review Veterans

Tools

Tanks & Heavy Weapons

• Demand Generation • Drive Awareness

– Promotes Top-Funnel Content• Target Audience Likely to Find Content• Inbound Leads Click Through Business Site• Download Content• Lead Nurturing Workflow• Qualified Leads• Do through Company Page

Social Presence Linkedin SpecialistData AssuranceCloud Proponent

Cirrus Solutinz A Computracks company

cirrus.solutinz@gmail.comCompany page http://linkd.in/13cIgk7