FIRST, LISTEN & LEARN

FIRST OF ALL

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ACCORDING TO WIKIPEDIA

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Social Marketing is not a silo.Social Media is just one tool of your Marketing Mix.

SECRETS OF SOCIAL MEDIA MARKETING

IT’S A TOOL NOT A CHANNEL

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THE FIVE STEPS OF A SOCIAL MEDIA STRATEGY

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REMAIN SIMPLE

Here are the five fundamental steps of a good Social Media Strategy:

•plan• listen & understand•engage•personnalise•measure & evaluate

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The first thing to do is

FIRST QUESTION

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Do you know what your customerstell online about your brand

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Do you know what the customers of your competitors tell online and how the competition answers

IT’S POSSIBLE TO LISTEN TO ONLINE CONVERSATIONS

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IT’S RISK FREE

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DIFFERENT TOOLS EXIST

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A GOOD WAY TO START

ALSO A GOOD WAY TO LEARN

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