Label As Brand

Post on 06-May-2015

2.057 views 1 download

description

Label started as symbol of reliability and trust. Brands are created through labeling commodity products.

Transcript of Label As Brand

Andi S. Boediman

Digital Studio

People have too many choicesand too little time

Most offerings havesimilar quality and features

We tend to base ourbuying choices on trust

Label started as asymbol of reliability and trust

Brands are created throughlabeling commodity products.

It is then creatingthe perception of value

It becomes the trigger of anemotional experiences

Chocki-ChokiPackaging Design(PT Mayora Indah)

2 in 1Strawberry & Chocolate

2 in 1Chocolate & Vanilla

3 in 1Chocolate, Vanilla & Strawberry

In-Home Activation Wall’s

Clarity Wall’s

Honey CaramelChocolate Heaven

Strawberry

And can be translatedinto bigger ambience &environment

Wall’s BrandingIsland Cabinet Matahari

And to remind this message…

Andi S. BoedimanCreative entrepreneurChief Innovation Consultant