Lecture L23 PLAYING GAMES

Games are the most powerfulforce in the world

Games are universal

Games are everywhere

The on-line world is part of growing up

Digital natives are g a m e natives

The Net Gen wants entertainment and play in their work, education and social life

The Net Gen has need for speed – not just in video games

The Net Gen has need for speed – not just in video games

On-line digital world is also changing older generations

Why should we stop playing when wegrow up?

Casual Games

Casual Games

9 billion hours / year

Pictures from PopCap

Source: IGDA 2008-2009 Casual Games White Paper

Simple

EasyAddictive

50+ hours

Short

Low barrier

9 billion hours / year

SOCIAL GAMES

players compete withother players

role playing

MMORPG

Source: IGDA 2008-2009 Casual Games White Paper

Source: The online computer and video game industry (OECD Report) The MMORPG Top List

Thousands of players

Roles and responsibility

Continuity and progress

MMORPG

VIRTUAL STUFF

Tom Chatfield 7 ways video games engage the brain

(2010)

90+ million monthly active users

worth 8 billion USD

MOBILE GAMES

Image: business insider

MOBILE GAMES

With iOS and Android, mobile game industry has exploded !

Fastest growing segment

0"

10000"

20000"

30000"

40000"

50000"

60000"

2012" 2013" 2014" 2015"

VIDEO&GAME&MARKET&REVENUE&

Video"Game"Console"

Handheld"Video"Games"

Mobile"Games"

PC"Games"

Millions USD

Source: Gartner

Downloads (Revenue Per Download - $5-$30)

Ad-supporterd, advergame (Ad Revenue)

Subscription (Annual / Monthly Fees)

High BarrierHigh Barrier

Low Barrier

Low Barrier

Skill (Fees)

Audi

ence

Size

Revenue Models

The 90-9-1 RuleIn social communities, 90% of the users don’t contribute

In gaming 90% play for free but are needed so the community works

90% Play for free

9% Pay for added value

1% Pay for anything

Gamification of Life, the Universe and Everything

http://ellahelga.blog.is/blog/ellahelga/image/953139/

http://ellahelga.blog.is/blog/ellahelga/image/953139/

http://ellahelga.blog.is/blog/ellahelga/image/953139/

Gamification

Gamification is the process of using game thinking and mechanics to engage audiences and solve problems

Games are the most powerfulforce in the world

Games are the most powerful motivation to influence behavior

How can we use

game dynamics tochange the real world?

Too many cars…

Too many parking spaces… waste of space

20,7 circles around the world

game dy•nam•ics

Techniques used by game designers to make games fun and addictive

lederboard

progression

Influence and status

GAMIFICATION

Gabe Zichermann: How games make kids smarter (2010)

Why should we take gamesseriously?

!

Clearly people are wasting time

The time people have spent playingWorld of Warcraft is5,93 million years

Evolution of man took

5,93 million years

Each week we spend

3 billion hours playing computergames

At the age of 21 people have spent

10.000 hours

playing computer games

Compulsory school is

10.000

hours

Real life can be so boooooring

WHY ARE GAMES SO POWERFUL?

Gabe Zichermann: How games make kids smarter (2010)

REALLY? GAMES DO WHAT?

Daphne Bavelier: Your brain on video games (2012)

“ ... people who play action games far outperform the people who don’t”

- Green and Bavelier’s experiment

Better in problem

solving

Better in unknown

situations

Better in exploring

new options

Track more objects

Better in monitoring

cluttered world

Better at processing

visual stream of

information

AND THIS MEANS?

Gabe Zichermann: How games make kids smarter (2010)

Play more games!

Coming up...Future Trends