VOID methodology

Most agencies have1 or 2 areas of expertise

EngineeringUX / UI

value propositions

Most innovation agencies play an internal validation ping pong.

We have 3 areas of expertise

EngineeringUX / UI Validation

We’ve added a 3rd which is integral to our service/product creation process

We practice VOID, value oriented innovation design

Kwamecorp’s VOID provides speed

Engineering

UX / UI Validation

value propositions

1. 2.3.

The fastest we can loop, the fastest we can validate.

Kwamecorp’s three areas of expertise

Momentum

Engineering

Validation

UX / UI

UsersWhen we add real users, the service/product gains momentum.

End-to-endvalidated innovation

MVPNeed Success

Launch Growth hackingProduct/service creation

Speed Momentum Organic growth

Momentum = Success

Simple 1,2,3

Value props

What value are we adding to user’s lives?

UX/UI engineering

Through pods in different studios, we design and engineer prototypes.

Validation (V1, V2)

We assess if the initial value props are in fact adding value to the user

The quicker users can play with features of a service or product, the faster these can be validated.