Post on 31-Oct-2014
description
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Managing ExpectationsldquoThe Funnelrdquo
Who is Jeff Who are you
The college visit - researchThe college visit - does it do any good
Part TwoAuthenticity - the ldquovisitorrdquo demand
How collegersquos keep it real - do students
Part ThreeAdvice for parents and students
Insiderrsquos GuideQuestions and Answers
Who is JeffTargetX - Technology | Consulting
450 colleges amp universities with their online and in person recruitment marketing
ldquoOver Throwing Dead Culturerdquo
We help make a college visits more memorable authentic and fun
A few campuses this past year
Ohio State | Elon | Furman | Alfred Providence | Centre | Akron | NMU | Furman
Birmingham Southern | KSU | Millsaps | Tampa Florida Southern | TCU | UNT | Cal Lutheran
Miami (OH) | Coker | SUNY Stony Brook Oxford College | Delaware | Wittenberg | York
Southern Adventist | Trinity (TX) | StocktonHamline | Vermont | Hastings | Hendrix
12012242
Kaitlin Caitlin Kate Lynn
Committed to Best Fit
12012242
Committed to the best fit
The Swag
Drop your name in the bag and you might win
TargetX StuffCoffee Mug or Leeds Pen
About You
NamePositionPlace
Favorite or most memorable campus visit
The college visit - does it do any good
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Managing ExpectationsldquoThe Funnelrdquo
Who is Jeff Who are you
The college visit - researchThe college visit - does it do any good
Part TwoAuthenticity - the ldquovisitorrdquo demand
How collegersquos keep it real - do students
Part ThreeAdvice for parents and students
Insiderrsquos GuideQuestions and Answers
Who is JeffTargetX - Technology | Consulting
450 colleges amp universities with their online and in person recruitment marketing
ldquoOver Throwing Dead Culturerdquo
We help make a college visits more memorable authentic and fun
A few campuses this past year
Ohio State | Elon | Furman | Alfred Providence | Centre | Akron | NMU | Furman
Birmingham Southern | KSU | Millsaps | Tampa Florida Southern | TCU | UNT | Cal Lutheran
Miami (OH) | Coker | SUNY Stony Brook Oxford College | Delaware | Wittenberg | York
Southern Adventist | Trinity (TX) | StocktonHamline | Vermont | Hastings | Hendrix
12012242
Kaitlin Caitlin Kate Lynn
Committed to Best Fit
12012242
Committed to the best fit
The Swag
Drop your name in the bag and you might win
TargetX StuffCoffee Mug or Leeds Pen
About You
NamePositionPlace
Favorite or most memorable campus visit
The college visit - does it do any good
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Who is JeffTargetX - Technology | Consulting
450 colleges amp universities with their online and in person recruitment marketing
ldquoOver Throwing Dead Culturerdquo
We help make a college visits more memorable authentic and fun
A few campuses this past year
Ohio State | Elon | Furman | Alfred Providence | Centre | Akron | NMU | Furman
Birmingham Southern | KSU | Millsaps | Tampa Florida Southern | TCU | UNT | Cal Lutheran
Miami (OH) | Coker | SUNY Stony Brook Oxford College | Delaware | Wittenberg | York
Southern Adventist | Trinity (TX) | StocktonHamline | Vermont | Hastings | Hendrix
12012242
Kaitlin Caitlin Kate Lynn
Committed to Best Fit
12012242
Committed to the best fit
The Swag
Drop your name in the bag and you might win
TargetX StuffCoffee Mug or Leeds Pen
About You
NamePositionPlace
Favorite or most memorable campus visit
The college visit - does it do any good
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
A few campuses this past year
Ohio State | Elon | Furman | Alfred Providence | Centre | Akron | NMU | Furman
Birmingham Southern | KSU | Millsaps | Tampa Florida Southern | TCU | UNT | Cal Lutheran
Miami (OH) | Coker | SUNY Stony Brook Oxford College | Delaware | Wittenberg | York
Southern Adventist | Trinity (TX) | StocktonHamline | Vermont | Hastings | Hendrix
12012242
Kaitlin Caitlin Kate Lynn
Committed to Best Fit
12012242
Committed to the best fit
The Swag
Drop your name in the bag and you might win
TargetX StuffCoffee Mug or Leeds Pen
About You
NamePositionPlace
Favorite or most memorable campus visit
The college visit - does it do any good
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Kaitlin Caitlin Kate Lynn
Committed to Best Fit
12012242
Committed to the best fit
The Swag
Drop your name in the bag and you might win
TargetX StuffCoffee Mug or Leeds Pen
About You
NamePositionPlace
Favorite or most memorable campus visit
The college visit - does it do any good
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
12012242
Committed to the best fit
The Swag
Drop your name in the bag and you might win
TargetX StuffCoffee Mug or Leeds Pen
About You
NamePositionPlace
Favorite or most memorable campus visit
The college visit - does it do any good
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
About You
NamePositionPlace
Favorite or most memorable campus visit
The college visit - does it do any good
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
The college visit - does it do any good
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Look out for the Tourbot
Hsiao Mei National Taiwan University
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Read the Article
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
The college visit - does it do any good
SFO Article The college visit - does it do any good Read Jeffs blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
The Campus Visit DOES Matter
Read the New York Times Article
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Remember ldquoItrsquos all about the visitrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
ldquoCredibilityrdquo
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Authenticity
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Authenticity - Keep it Real
Watch the video Watch more tour prank videos
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
ldquoI visited and it felt rightrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
InauthenticityMost campus visits render
inauthenticity
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
10How collegesrender authenticity
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
1 Know who they areDonrsquot try to be all things to all people
The Ohio State University
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
2 Say who they areDraw a line in the sand
Baylor University
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
3 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
3 Reroute beyond amenitiesDonrsquot just show the showcase
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
5 Letrsquos repeat keep it realShow those things specific to your student experience
-small areas of campus that matter
-favorite places on and off campus
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
6 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
7 Champion stories (not statistics)
St Edwardrsquos University
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
8 If visitors help create it itrsquos more authentic to them
Hendrix College
University of Louisville
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
9 Bigger isnrsquot betterMore visitors doesnrsquot increase yield
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
10 Connect with best fit students
Hendrix College
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
ldquoWe all want what we want when we
want itrdquo
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Whatrsquos ldquoYourrdquo Drink
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Whatrsquos In Your Bowl
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Whatrsquos On Your iPod
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Advice
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
13Tips for Students and Parents
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
1 Do your research
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Research
Online and In Print
Why are you visiting
Have questions prepared
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
2 Tortoise not the Hare
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
3 Know who to ask what
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
4 Be civil and polite
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
5 Donrsquot ask dumb questionsor
5 Ask dumb questions in private
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Ask questions that addressyour wants (not the needs)
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Needs are practical andobjective wants are
irrational and subjective
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
6 Cut your tour guide some slack
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
7 Why do you want to sit in a class
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
8 Experience campus beyond admissions
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
9 Experience the town
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
10 Take Pictures - it all looks the same
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
11 Write down immediate impressions
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
12 Everyone can have a bad day
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
13 Have Fun
Watch the Yale Video Watch the TargetX Behind the Scene of the Yale Video
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
QuestionsComments
RantsRaves
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
Download Presentation1 wwwtargetxcom
2 click ldquoiThink blogrdquo3 click ldquoPresentation Slidesrdquo on left bar
4 click KSUPLUor
1 wwwslidesharenettargetx
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom
The Campus Visit - An Insiderrsquos Guide
KSU | PLU Workshop Text
Jeff Kallay VP Consulting ldquoApostle of Authenticityrdquokallaytargetxcom