Post on 25-May-2015
Digital Presentation Strategy
- FOR -
Korean AirPresented bySanghun Kim
Company Analysis
• Flag carrier and largest airline of South Korea• Serves 130 cities in 45 countries• One of top 20 airlines in the world and top-ranked international cargo airline• Voted best airline by Business Traveler readers in 2012.
Professional businessmen and women in United States
Ages 21-55 who spend a lot of time traveling to Asia
All customers who have purchasing power to book flights to Asia
People who have access to computers and other electronic devices such as smart phones and tablets
Target Audience
Measuring Performance
Key indicators are view counts, reach, and impressions by all electronic devices
Use multiple social networking platforms and keyword advertisement as main source to increase brand awareness
Google Adwords Pay-Per-Click $30 Million Budget
$82,191.78/day
Phone App
Korean Air Mobile App
Effectiveness & Accessibility
Reaching Audience
Social Networking SEO
Word-of-Mouth Blogging Social Media Social Media Page
Advertisements in famous travel agencies
Expedia, Hotwire, KAYAK
Korean Air in Travel Sites
Korean Air in Social Media Platforms
Marketing Budget
Internet Marketing: $ 45 Million Google Adwords/ PPC: $30 Million SEO & Social Media: $15 Million
Interactive Marketing: $25 Million Sponsorships Blogging Social Networking Phone App
Traditional Marketing: $80 Million
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$150 Million
Summary
As a leading company in flight charters, Korean Air already has a strong brand reputation. Korean Air will maintain their brand recognition and increase their business by implementing existing strategies with new strategies to compete with their competitors.