Post on 03-Jan-2016
knowledge engineering
AXSES Travel Platform
If a traveler perceives the hotel rates to be fair they are more likely to return (Cornell Study January 2010)
The study recommended that Hotels should focus on increasing guest understanding of their pricing practices and
make alternative rates visible and available.
Fair Rate Perception
Display affinity group rates(AAA, Corporate etc)
loyalty rates, Best rate guarantee, website rates, specials
Offer a special rate to travelers booking online at your website
and on marketing channels
knowledge engineering
AXSES Travel Platform
Plans & Promotion for Revenue Management
Use Rate Plans and Special Promotions to optimize revenueRate Plans are long term pricing strategies
Combine Plans with special Promotions (short term tactics) to meet any market condition
Move inventory, take advantage of special events, price to meet competition, change multiple rates and specials on multiple
channels in seconds
See also specials
http://arcres.com/arcrates/users2/specials.ppt also on slideshare
knowledge engineering
AXSES Travel Platform
Easy Setup – Click Groups
Knowledge engineering
Select Group (Permanent)
Import from the List or create a new Plan
Knowledge engineering
Create Rate Plan as a % discount on rate
Enter % discount
Describe what users will see
Enter any special terms that applyMay include a minimum stay etc
Special rate for bookings online using our website booking engine
Knowledge engineering
Create Rate Plan RulesSet the business rules – which units and which channels are NOT included
arcRes will apply Group before Special promotions.
If you create a Group for a channel arcRes will only apply Special for that Group
See also specialshttp://arcres.com/arcrates/users2/specials.ppt
also on slideshare
Multiple rates on your website
knowledge engineering
AXSES Travel Platform
Multiple Rate Plans displayMeet and exceed expectations
Automatically apply Best Rate in channels
Restrict plans and specials by units, by channel
e-special (bookings ) applied automatically
Guarantee Best Rates on your site
Loyalty Programs
Knowledge engineering
Smart Rates Marketing - Multiple Rate Plans & Groups
Multiple rates – Travelers selects
Specials that apply Displayed next
Show travelers the best option are on your own site
*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite
Knowledge engineering
Regular rate
Special promo
Best Rate plan
Selected Rate Plan applied with Special Promo
Knowledge engineering
Bookable-ads (maps)No arcResNO rooms, rates, photo gallery,quote or comparison shopping
Bookable-Maps and -Ads can have Special Rates and Promos
Knowledge engineering
facebook can have its own rate & special promotions
Updates facebook page with latest rate and room descriptionsProvides quote and booking functionality
Updates wall
and many more >>