Knowledge and Implementation Partner

About the project

The project aims to engage people and bring about change similar in scale to India’s freedom movement where people get involved to take action for ‘Creating a culture of cleanliness’.

Vision

Swachhagraha is a movement to create a culture of cleanliness

Mission

Imbibe the value of cleanliness to catalyse action and demonstrate behaviour change

Swachhagraha pillars

SwachhagrahiStudent

SwachhagrahaPrerak

Teacher

SwachhagrahiCampusSchool

Why Schools?• Students are increasingly becoming the decision makers

and often dictate consumption patterns and choices in their respective homes

• School years are the formative years for students and therefore the best time to engage and interact with them to initiate change

• Has access to quality resource material on behaviour change education

• Receives a certification of participation

• Gets recognition for its work on website and social media

• Gets invited to various national and international events to share project work

• Contributes to Swachh Bharat Abhiyan

Advantage of school participation –Swachhagraha campus

• Gets training and capacity building on project based learning

• Receives a certificate of participation

• Has a chance to be nominated as mentor for national level programme

• Gets invited to various national and international events to share project work

• Gets recognition of work on website and social media

Advantage of teacher participation –Swachhagraha Prerak

• Development of skills and competencies: leadership, critical thinking, planning, problem solving, communication, etc.

• Have opportunity to contribute to a nation building programme

• Get opportunity to participate in state and national level events and seminar

• Get recognition of work on various media, website, social media

• Receives a certificate recognizing exemplary work

Advantage of student participation –Swachhagrahi

"Sanitation is more important than independence" – M. K. Gandhi