Transcript of KNow Research - About Us
- 1. 1 Qualitative Market Research Consulting Services
kn@katrinanoelleresearch.com www.katrinanoelleresearch.com
415.450.7084 @kat_noelle
- 2. Understanding your qualitative choices is key Research
partners on the KNow Research team guide clients through a series
of design, methodology and platform choices to create the optimal
project to deliver the optimal result Often, a single method cannot
deliver the perfect solution on its own, so we recommend combining
methods into a hybrid approach from the following menu of options.
KNow Research builds custom teams for each qualitative research
engagement Each team member brings their individual skill set,
industry experience and methodological expertise to the
project
- 3. In-house innovation workshops for client teams to link
research to results. Can come before, in-between and/or after the
research sessions
- 4. Katrina Noelle KNow Research Qualitative Market Research
Consulting Services kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com 415.450.7084 In-home/at work/on
campus one-on-one interviews and/or ethnographies Can be conducted
in person, via phone, or webcam
- 5. Katrina Noelle KNow Research Qualitative Market Research
Consulting Services kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com 415.450.7084 Traditional focus
groups, across a broad range of topics. Mini-groups when a more
personalized interaction benefits the research. Especially fruitful
when getting women together in their friend/family groups to
discuss socially-driven purchase decisions. Can be conducted in
person, via phone, or webcam
- 6. Katrina Noelle KNow Research Qualitative Market Research
Consulting Services kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com 415.450.7084 Quick turn around
qualitative; single day sessions consisting of multiple groups or
interviews, by dual moderators (in front of and behind the mirror)
followed by an interactive client debrief. Reports delivered in 24
hours. Recommended to be conducted in-person for optimal research
team involvement
- 7. Reasons to Embrace Digital Qualitative Techniques Takes the
research to the respondent Communicate with people as they
communicate today More efficient, less effort, less travel Be
there, without being there In-situ feedback Immediate transcripts,
built-in analysis tools, visual records Reach low incidence targets
Reach people without geographical barriers
- 8. Katrina Noelle KNow Research Qualitative Market Research
Consulting Services kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com 415.450.7084 Online Consumer
Forums/Panels made up of core customers A customizable and cost-
effective qualitative/quantitative hybrid approach to keep a finger
on the pulse of consumer trends, purchasing, priorities, needs and
aspirations. Clients benefit from immediate client interaction with
minimal set up time and/or cost. Can be conducted on computers,
laptops and mobile devices
- 9. Katrina Noelle KNow Research Qualitative Market Research
Consulting Services kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com 415.450.7084 Digital Blogs/Journals
Useful as a selecting tool to determine which participants to
select for in-home interviews. Clients appreciate getting to know
respondents before they meet them in in-person research, or as
stand alone snap shots of their consumers. Can be conducted on
computers, laptops and mobile devices
- 10. Preferred Providers
- 11. Research Partners Include
- 12. Katrina Noelle Has a Bachelor of Arts degree in
Communication from Northwestern University Professional training
includes the Focus Group Moderator training course at the Burke
Institute in Cincinnati, OH Regularly writes for Greenbooks NewQual
Blog, POPSUGAR Insights and on LinkedIn and presents at MR
conferences An active member of the QRCA, currently serving as the
2015 Sponsorship Chair Background Katrina Noelle, Founder and
President of KNow Research, started her consultancy in 2003. Since
then the agency has appreciated working in an array of industries,
including the retail, fashion, finance, consumer products,
publishing and technology sectors. We focus on customer-facing
research, across all demographic segments, mostly with womens
products/issues/fashion, technology and/or retail and to help our
clients move between the research and innovation spaces.