Post on 06-Feb-2015
description
Why work with KLM
We’re marketing veterans
• In business since 1994
• Privately owned marketing services agency
• San Francisco-based, global reach
• Comfortable working across the marketing spectrum
• Expertise in high-tech and financial services sectors
We can meet all your marketing needs
PROGRAM DEVELOPMENTPROGRAM DEVELOPMENT
Project ManagementProject Management Creative ServicesCreative Services Technical ServicesTechnical Services Media Media
PROJECT DELIVERYPROJECT DELIVERY
Interactive MarketingInteractive Marketing Partner MarketingPartner Marketing Marketing
CommunicationsMarketing
CommunicationsDemand
GenerationDemand
Generation Social MediaSocial Media
You’ll be in good company
Our creative philosophy achieves results
Tell the recipient what is in it for them
• Captivating creative is strategic and single-minded
• Creativity is a means, not an end
• Creative should engage recipients and move them to action
• We embrace brands and find their flexibility
We create messages that matter
End-UserEnd-User
CustomerCustomer
SolutionSolution
ProductProduct
We embrace new ways of thinking
Then Now
Target Audience………………….Community
Key Message……………………..Key Words
Generic……………………………Personalized
One-off Customer Touches……...Lead Nurturing
One Way…………………………..Multi-directional
We Integrate the New with the Tried and True
Tactics• Direct mail • Email• Telemarketing• SEO• Web & rich media
advertising
• Social networks • White papers/Webinars• Data sheets (online, in print, video)• Guerilla/viral marketing• Mobil• Intranet/extranet, desktop
Technologies• HTML, CSS, Flash, PHP, XML, AIR, Flex and more
Our go-to-market approach
1. Attract the target audience
Awareness Building• Social media tools help to create more
precise messaging – and more opportunity
Inbound marketing• SEO and SEM ensures your
prospects can find you• Social communities get you
in the conversation
Demand generation• Traditional tactics go further when
integrated with new approaches
• Advertising builds the brand, awareness and credibility
Secure Archive Solutions for: Email Data & Attachments, and SAP Data
Direct Mail (direct and channel)
Email (direct and channel)
Solution Briefs
Event Kit (direct and channel)
Campaign Execution Guide
Sales Guide
Contextual Keyword Search
Sun.com “solution” Microsite
Archive @ Work Audio Clips
1. Attract the target audience
• Conversion Optimization• Content Relevance• Presentation and Usability
2. Engage customers with rich content
2. Engage customers with rich content
2. Engage customers with rich content
2. Engage customers with rich content
3. Serve the needs of all customer types
• Lifecycle Marketing• Sales Enablement• Channel Support
3. Serve the needs of all customer types
Marketing and Sales work better together
• Marketing and sales are equally important contributors to revenue and have certain rights and responsibilities
• Among these are Cooperation, Communication and Collaboration in the pursuit of revenue
• Marketing and sales coordinated in action can create easier and better quality sales cycles that foster explosive revenue growth
Adobe AIR Technology: Online Interactive Sales Guide using Adobe AIR™ technology. Created to enhance productivity across the organization.
Localization: Developed with a robust CMS for ease of updating. Supports 7 languages (8 more to come).
3. Serve the needs of all customer types
AnalysisOpportunity: A list of 4,000 contacts
generated at a tradeshow.
Goal: Build a relationship with viable prospects who are not yet sales-ready.
PlanningPhase I: Qualify contact list and create
contact profiles.
Phase II: Lead nurturing.
ExecutionDesign email, landing page, post
registration email; fulfillment; list management; promotion selection and sourcing; measurement and reporting.
3. Serve the needs of all customer types
We partner with innovators and leaders
Why you should work with KLM
We’re plugged into the marketing industry
We’re results oriented
We have experienced and talented people at all levels- Easy to work with- Flexible- Technical thought-leaders- Sound, proven methodology
We make it happen
We’re plugged into the marketing industry
We’re results oriented
We have experienced and talented people at all levels- Easy to work with- Flexible- Technical thought-leaders- Sound, proven methodology
We make it happen