Summary and Analysis of Social Activity!May 2013!

KIRA Awards - 2013!

Social Analysis!Analyzed conversations from the May 1st – 3rd !

2!

Total Social Mentions – All Sources!

3!

435

Twitter Lead the Conversations!

4!

97.5% 2.3% Twitter Facebook

Top 50 Words Used In Social!

5!

Top Hashtags!

•  #kiraawards!•  #2013kiraawards!•  #kira!•  #fredericton!•  #nbitc!

6!

Featured Tweets!

7!

Featured Tweets!

8!

Featured Tweets!

9!

Men Dominated the Conversation!

10!

53.8% 46.2%

Men Women

What Age Group Was Communicating Most !

11!

0

10

20

30

40

50

60

35-44 25-34 65+

Note: either no one between the ages of 45-65 were communicating via social channels, or they have NOT identified an age in their profiles.

Conversations were Primarily From Frederictonians

12!

41.3%

4.2% 2.8% 2.8%

9.1%

13.3%

9.8%

2.3% 16.0% Fredericton Canada Rothesay Toronto Saint John Halifax New Brunswick Moncton Other

Note: Location determined by what user has identified in profile, not by physical location at time of sharing on social channels.

facebook.com/marketingcloud!

@MarketingCloud!

linkedin.com/company/marketing-cloud!

+MarketingCloud!

youtube.com/MarketingCloud!

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