Group 18 Business Model- Revenue Side

Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

kinz

Forecasting Method

• Found Analogous Products and looked at their growth– Webkinz– Heelys

• Identified what we believe is our target market segment

• Used growth models from

Company Overview/ Business Mission

Skinz mission is to become the leading purveyor of interactive footwear that encourages the active participation of its wearers in its design and dissemination primarily through the Skinz’ website, kiosks and social networking venues. Through direct customer input our products and offerings will stay on the cutting edge of tween and young teen fashion.

Market Scope

Skinz initial market scope:

Athletic/casual footwear and footwear fashion for tweens and young teens ages 9 to 14 in the United States and Canada

Product Scope

• Skinz will be selling a “participatory footwear experience”- not a new kind of shoe.

• Buyers will be engaged in choosing and perhaps designing the look of their shoes.

• The website experience will be a part of every new purchase.

• Social networking and group interaction will be encouraged and incented.

Shoe and Skin Prototypes

Product Pricing• Base shoe SRP: $39.99

– Includes 1 skin and a registration code redeemable for a 2nd skin on the Skinz website.

• Additional skins SRP:– $ 4.99 for standard skins– $ 5.99 for logo or branded

skins– $ 6.99 for custom skins

(group discounts will apply)

Basis for Differentiation

Differentiation through product and service• The unique shoe/skin system differentiates Skinz

from other footwear products• Business model based on selling more Skins instead

of shoes• Real as well as virtual communities created among

users• Existing users drive new business through networking

Customer Interfaces

ShoeSkins

SkinzShoeSkins

Website

Mall Kiosk

Point of Sale Display

Fulfillment and Support

• Primary customer interface via the Skinz Website• Secondary interface via online vendors such as

Amazon• Goal of getting display space and Point of Sale

displays in retail stores, particularly specialty and gift stores

• Live interaction with customers through Kiosks in the malls and in other high traffic shopping centers

Core Competencies• Create “eye-

popping designs.

• Cultivate a community

• Rapid “Design to Doormat”

• Deliver a great customer experience

Value Network – Suppliers

• Shoe manufacturing (outsourced)

• Skin material manufacturing (outsourced)

• Logistics (supply chain, shipping)

• Legal

Value Network – Partners• Third-party designers

(kids and professionals)• Boutique shops / shoe

retailers (sales channel partner)

• School groups to push skins. Fitness clubs that offer kids programs.

• Advertisers to get into strategic media markets.

Business Boundaries

RETAIN INTERNALLY• Research• Design services• Marketing• Strategy

OUTSOURCE• Shoe manufacturing• Legal services• Shipping (USPS)

Development Plan

Revenue Forecast

Year 1 Year 2 Year 3 Year 4 Year 5 $-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

ConservativeMidrangeAggressive

Year 1 Year 2 Year 3 Year 4 Year 5 $ 266,893 $ 1,831,197 $ 5,996,400 $ 12,591,600 $ 32,227,500 $ 533,785 $ 2,898,767 $ 12,591,600 $ 25,782,000 $ 52,761,600 $ 800,678 $ 3,441,028 $ 18,887,400 $ 52,453,800 $ 97,106,400

Critical Risks

Offering