Post on 13-Apr-2017
BJÖRN JEFFERY
• Director, Digital Commerce at Brickmark
• Ex: Director, Future Media & Technology at Bonnier R&D
• Founder: Good Old, Manolo.se& Discobelle.net
• Board: Good Old, Twingly
BRICKMARK
• Part of Bonnier Digital
• Started in September 2010
• Digital products & services
• Björn Jeffery and Emil Ovemar
• First project: Kids Play
KIDS PLAY
• Preschoolers (0-6 yrs)
• International product
• Fun for kids
• Touchscreens
• Playtested
• Play together
NEW POSSIBILITIES• Wifi & 3G
• Touchscreen
• Camera
• Microphone
• Speaker & Headphones
• Vibrator
• GPS
• Compass
• Accelerometer
• Gyroscope
• Proximity sensor
• Light sensor
MICROPHONE & SPEAKERTalking Carl - www.yannlecoroller.com
GPSThe Hidden Park - www.thehiddenpark.com
“First there were blocks. Then there was LEGO. Now there are apps. Kids today move seamlessly through multiple dimensions in
their pursuit of fun. Today's tech play will all-too-soon become tomorrow's traditional play.”
- Sandbox Summit
IPHONE & BOOKPopo and Momo PhoneBook - www.mobileart.jp
Scrabble - www.ea.com/games/scrabble-ipadPRIVATE/PUBLIC SCREENS
CONNECTING SCREENSPirata Boat Race - piratalondon.com/boatrace
TYPES OF PLAY
ACTIVE MAKE-BELIEVE MANIPULATIVE CREATIVE LEARNING
PhysicalOutdoors
Sports
DollsRole-playScenes
ConstructionPuzzlesPatterns
MusicArts & CraftsAudio-Visual
BooksGamesSkills
EMOTIONAL NEEDS”Many toymakers who invented blockbuster toys did so not
by following the pack (i.e. the money). Instead, they
followed new paths that had yet to demonstrate their
financial worth. They satisfied emotional needs that other
toymakers had ignored. They found ways to produce smiles
that others missed.”
- Gene del Vecchio, author, The Blockbuster Toy
EMOTIONAL NEEDS• Pride
• Self esteem
• Appreciation
• Accomplishment
• Creativity
• Beauty
• Empowerment
• Control
• Silliness/grossness
• Independence
• Belonging
• Love
• Security
• Bravery
• Sensory gratification
• Mental & physical development
• Fantasy fulfilment
• Hunger/thirst
EMIL OVEMARPRODUCER
JENS PETER DE PEDROPLAY DESIGNER
CHRIS LINDGRENPLAY DESIGNER
EMIL BERNERART DIRECTOR
ANDREY ZHUKOVPLAYSMITH
BJÖRN JEFFERYBOSS + MARKETING
OUR TEAM
JACK NUTTINGPLAYSMITH
WHAT WE TRYTO MAKE• Toys with limited amounts of
language and text
• Toys that are unisex
• Toys that work in all cultures
• Toys that parents like, but kids love
• Toys that are sustainable of time
WHAT’S NEXT FORDIGITAL PLAY?• Ubiquitous touch screens
• The iPod Touch effect for more devices
• Products that stimulate more aspects than just fun
• More fun! :)
THANK YOU!CONTACT US - bjorn @ tocaboca.com
FOLLOW US - www.tocaboca.com & twitter.com/tocaboca
LIKE US - facebook.com/tocaboca
IN THE APP STOREHelicopter Taxi + Toca Tea Party