Post on 20-Jul-2015
Kids in a Media AgeBy Rhonda Carrier
Incarnation Catholic School
Tampa, FL
Updated 4/14/15
Previously Named:
Raising Kids in a Media Age
Pope Francis
The Internet is a “gift
from God” that
facilitates
communication, but
the obsessive desire
to stay connected can
actually isolate people
from their friends and
family.
Pope Benedict XVI:41st World Communication Day
The relationship of children, media, and education
can be considered from two perspectives: the
formation of children by the media; and the
formation of children to respond appropriately to the
media.
Training in the proper use of the media is essential
for the cultural, moral and spiritual development of
children.
Media Literacy Big Idea
Media literacy is a life-
long skill essential to
digital citizenship,
informed-decision
making and
active participation in
our society.
Media Literacy
Essential Question #1What are the most
influential media in my life?
Trend #1: Media Convergence
Mass media is a
means of public
communication
reaching a large
audience.
Examples are TV,
radio, newspapers,
and now so much
more …
The digitization of
information blurs the
division between
types of media.
The smart phone,
camera, GPS, social
media apps, music,
etc., plus Internet
portals can all be on
one mobile device.
Trend #2: Media and Teens 92% of American
teens (ages 13-17) go online daily with mobile devices.
Nearly 3/4ths have access to smart phones, 30% have basic phones, 12% have no phones.
24% of teens report being online almost constantly using mobile media devices.
Trend #3: Media Multi-taskingSeveral Activities Simultaneously
Music
Games
Instant messaging
Social apps
Reading
Homework
Other ??
Media Multi-tasking
Media Literacy:
Essential Question #2How does media influence me?
Media LiteracyInfluencing Attitudes & Beliefs
Language
Narratives
Denotation and
Connotation
Representation
Re-presentation:
Whose Reality
Institutions
Media Ownership
Audience
Funding Corporate
Institutions
Advertisements
Language The media uses
pictures and sounds to convey meaning.
If denotation is the dictionary definition of a word, then connotation is the word's meaning by association. Denotation: a rose is
a bush in the garden. Connotation: giving a
rose means love.
We Learn to Read MediaWhat is the narrative? Denotation & Connotation
Your understanding
relies on your ability
to respond to both
layers at the same
time.
Compare the text and
visual language of this
1950s ad with a
version that might be
created today.
Reading the MediaDenotation & Connotation
Who created the message?
What is the target
audience?
What creative techniques
are used to attract
attention?
How might different people
understand this message
differently?
What values, lifestyles and
points of view are
represented in, or omitted
from, this message?
What is the narrative?
Representation Representation is the act of
communicating using
symbols.
If I give you an apple, I
have given you an apple;
If I give you a picture of an
apple, I have given you a
representation of an
apple.
“Re-presentation” is reality
with a shift due to varying
perspectives.
Representation“Re-presentation” based on beliefs and point of view.
Printed 1/26/2014 Printed 1/26/2014
Representation“Re-presentations” for US & international markets
Surprise Unexpected Event Do we all see and hear the same thing at the same event?
We each “re-present” the event through personal perception.
Representation
Professional Accuracy
Narratives help to explain what is happening in the world, but not all narrative representations are valid or accurate.
What are the consequences when professionals aren’t truthful or don’t fact check?
Hurricane Sandy
photo??
Representation
Use Credible, Verified Sources
5W’s for evaluation
Who published it?
What is the purpose?
Where is the information
from (a valid, reliable
source)?
When was it created?
Why use the info?
Graph from factcheck.org
Institutions
Media institutions are
big business.
Increasing
consolidation of media
institutions limits
points-of-view and
perspectives.
Media Consolidation
Media Institution Profits
Audience
Audience is the word
used to describe
people who consume
media products
Without an audience,
the media would be
talking to itself.
Advertising Funds Media Advertising is one of
the major ways in which media producers make money.
Manufacturers pay the media to promote images of their products, which they hope will encourage people to buy them.
So, media institutions must turn audiences into customers.
Audience into Customers According to the FTC,
children between the
ages of 2 and 11 view
more than 25,000 TV
advertisements
annually.
By some estimates
young people see
more than 8,000
brands per day.
Targeting Tween Customers8 – 12 year olds
There will be an
estimated 23 million
tweens by 2020.
Many have disposable
incomes from gift,
allowances, and odd
jobs.
Tweens spend approx.
$50 billion of their own
money/annually
Tweens influence
parent purchases.
Pester Power: An
estimated $188 billion
is spent each year
because of children
directly influencing
their parents.
Ads, Ads Everywhere Up to 60% of
newspapers are ads.
Ads appear on
commercial TV up to 4
times/hour.
Even many non-
commercial
broadcasts advertise
their own
merchandise.
Ads or News?Can You Tell Which is Which?
Ads as EntertainmentSuper Bowl Ads Are Big Business
What if No One is
Watching?Record to watch later.
Skip the ads.
The New Strategies …
Product PlacementsTop Sports Figures Wear the Ads
Brand Recognition = Brand Loyalty = Profits
Placement in Video GamesBrand Recognition = Brand Loyalty = Profits
Product PlacementBrand Recognition = Brand Loyalty = Profits
Ads on YouTube VideosBrand Recognition = Brand Loyalty = Profits
Internet Interactive AdsBrand Recognition = Brand Loyalty = Profit
Targeting CustomersBrand Recognition = Brand Loyalty = Profit
A successful logo is
strong enough to be
identified even from
the first letter of the
logo.
My international
school students in
Japan could identify
most of these brands.
Pope Benedict XVI:41st World Communication Day
Educating children to be discriminating in
their use of the media is a responsibility of
parents, Church, and school.
Media Literacy:
Essential Question #3How do media I create or use
manipulate opinion or emotions and
determine self-image and lifestyle?
The following are samples
student media projects.
Links to Student Products Gr 7 Blogs (Edublog)
Gr 6 Mi Plato (coded: MIT Scratch)
Gr 7 Prophecies (coded: MIT Scratch)
Gr 8 ICS, a Second Home (Animoto)
Gr 8 Photo Manipulation(ICS wiki)
Gr 8 Photo Manipulation (ICS wiki)
Gr 8 Human Development Essays: #1 Essay & Photo Essay (ICS
wiki)
#2 Essay & Photo Essay (ICS wiki)
#3 Essay & Photo Essay (ICS wiki)
#4 Essay & Photo Essay (ICS wiki)
Print Resources Dunlap, Jay. Raising Kids in the Media Age. Hamden, CT: Circle,
2007. Print.
Wall, Peter, and Paul Walker. Media Studies for GCSE. London: Collins, 2002. Print.
Wittekind, Erika. The Big Push: How Popular Culture Is Always Selling. North Mankato, MN: Compass Point, 2012. Myon. Web. <http://myon.com/>.
ICS media literacy wikispaces: http://icsmedialiteracy.wikispaces.com/ICS+Media+Literacy+Home
ICS wikispaces home: http://icstampa.wikispaces.com/ICS+Wiki+home