SDK For Apps

Content Discovery Network for Kids

Kid Mode For Devices

TinyLab TuToTOONS Bubadu AppQuiz

Casual Connect 2016

Content Discovery Network for Kids

Kids Mode

Casual Connect 2016

SDK For Kids Apps

Content Discovery Network for Kids

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

Over 900 Apps

25 Million Users

Casual Connect 2016

2015 2016

Developing Apps for Kids

75% Want to help kids

25% See a Business opportunity

Casual Connect 2016

Discovery is Extremely Hard, Unless:

You have a huge portfolio (to cross-promote)

Your apps are featured frequently

Will you

feature my app

?

Casual Connect 2016

Revenue Per User Is Lower Than Cost

~25 C

No economy

~$1.00

Life Time Value

Cost Of N

ew Install

Casual Connect 2016

Marketing Effort & Budget

Casual Connect 2016

Asking Users to Pay (US Market, 2016)

#1 Premium But user base remain small

#2 In-App PurchasesBut raise complaints, higher regulation, no monetization from most users.

#3 SubscriptionBut requires heavy maintenance

Casual Connect 2016

But What About The Rest?

Paying Non

Casual Connect 2016

Paying

Kids Are Shifting From TV To Mobile

And Ad spend budget on kids is following

$4B Mobile Display

& Video$17B TV Ads

Casual Connect 2016

Attitude towards ads in apps for kids

No ads

Ok with ads

OK with Safe Ads only

22%

37% 41%

Casual Connect 2016

Bad: Being Non COPPA

Bad: Being Non-COPPA Compliant

Corona Platform

Casual Connect 2016

Bad: Being Non Compliant in App Stores

iOS Kids’Parental gate is a must

Google Play (Family) No Game Walls

Casual Connect 2016

Ugly: Being Inappropriate

Popular coloring appshowing inappropriate recommendations for kids

Casual Connect 2016

Good: Being Transparent

Nick Jr. clearly marks ads within the feed.

Casual Connect 2016

Good: Respect Kids

Non Intrusive

User Initiated Native & Content Focused

Casual Connect 2016

Thank You

eldad@kidoz.net