Joaquim Bretchawww.netquest.com

Netquest | Advanced Online Fieldwork | www.netquest.com

Barcelona | Madrid | Mexico City | São Paulo | Santiago de Chile

Netquest.

Barcelona | Madrid | México DF | Sao PauloBarcelona | Madrid | México DF | São Paulo | Santiago de Chile www.netquest.com

RELIABLE DATA THROUGH SATISFIED PEOPLE

“Leaders in collecting data through

Internet in Latin America,

Spain & Portugal”

“Netquest is the only panel in the region

certified with ISO 26362 for Access Panels”

HIGH QUALITY STANDARDSBy invitation only recruitment.

High rewards

LOCAL DEVELOPMENTOperational offices in México,

Brasil, Chile, Barcelona, Madrid

12 YEARS EXPERIENCEbuilding online panels

Europe14,140 m$

North America

11,188 m$

Asia Pacific5,754 m$

Latin America1,858 m$

Middle East & Africa601 m$

MR Turnover

(2011)

-2.0%

0.5%

1.2%

3.9%

-2.0%

-0.4%

Europe

North America

Asia Pacific

Latin America

Middle East & Africa

World

MR Net Growth (2009-2011)

5,5%

Source: ESOMAR Global

Market Research Study 2012

7.9%

11.2%

27.2%

29.0%

21.4%

13.2%

Europe

North America

Asia Pacific

Latin America

Middle East & Africa

World

MR Growth (2009-2011)

Brazil777 m$

Mexico419 m$

Colombia158 m$

Argentina131 m$

Venezuela109 m$

Chile101 m$

Peru64 m$

Other Latin America98 m$

MR Turnover

(2011)

44%

13%

42%

34%

-11%

10%

52%

56%

Brazil

Mexico

Colombia

Argentina

Venezuela

Chile

Peru

Other …

MR Abs Growth (2009-2011)

1,440 m$1,693 m$

1,858 m$

2009 2010 2011

MR TurnoverLatin America

Source: ESOMAR Global

Market Research Study 2012

Online quantitative MR Penetration (2011)

5%

2%

6%

0%

3%

4%

0%

28%

21%

14%

15%

21%

40%

29%

Argentina

Brazil

Chile

Colombia

México

Perú

Venezuela

UK

USA

Italy

Spain

France

Japan

World

Source: ESOMAR Global Market Research Study 2012+ Netquest estimations for Chile, México, Colombia, Spain and Italy

66.4%

45.6%

58.6%

59.5%

36.5%

36.5%

41.0%

83.6%

78.1%

58.4%

67.2%

79.6%

79.5%

34.3%

Argentina

Brazil

Chile

Colombia

México

Perú

Venezuela

UK

USA

Italy

Spain

France

Japan

World

Source: Internet World Stats. Internet user = someone aged 2 years old and above, who went online in the past 30 days

Internet Penetration (2012)

5%

0%

14%

15%

Argentina

Colombia

Italy

Spain

66.4%

59.5%

58.4%

67.2%

Argentina

Colombia

Italy

Spain

Internet Penetration Online MR Penetration

0%

10%

20%

30%

40%

50%High

Medium-High

MediumMedium-low

Low

Spain

0%10%20%30%40%50%

Estrato 6 (high)

Estrato 5 (medium-

high)

Estrato 4 (medium)

Estrato 3 (medium-low)

Estrato 2 (low)

Estrato 1 (low-low)

Colombia

General Population vs Internet Population

E 5%

D 21.40%

D+ 18.50%

C+ 14.20%

C- 17.10%

C 17%

A/B 6.80%

Source: Nivel Socioeconómico AMAI, Heriberto López

Romo, Comité Niveles Socioeconómicos AMAI (2009).

Social Class in MX (gen. pop.)

Low labor costs

+Abundance of labor for

F2F fieldwork

+Difficulty in achieving low

social class quotas

No substantial savings

+Not clearly

faster

+Difficulty obtaining

national representativesamples

Development of new - and suited to the region – solutions forrecruiting “low social class” population.

Offline recruitment Connection as an incentive The power of goodincentives

Mixing is possible but

• It is not a question of sample differences, but of interface ones.• F2F with visual surveys (cards, tablets…) blends better with web surveys than

phone surveys*.• “Fake online” is currently helping to use Internet in projects that include “low

social class” sample.

*Source: www.R2online.org.

Instead of waiting for a local demand to develop before investing in large panels, one should first invest in growing the panel to promote demand later.

Making the online advantages tangible!

The definitive takeoff of mobile internet could be a key factor in solving the lower class access to internet. Online Research in LATAM could be born being "mobile”.

But it is not so easy… Latinamerican population is “lowcost” mobile. Good mobile penetration, not so good Internet mobile penetration.

99%

97%

97%

99%

99%

98%

97%

91%

97%

27%

29%

37%

49%

45%

50%

40%

42%

46%

Argentina

Brazil

México

Spain

Italy

UK

France

USA

Germany

Mobile Smartphone*Source: TNS Mobile Life 2012

Barcelona | Madrid | México DF | Sao PauloBarcelona | Madrid | México DF | São Paulo | Santiago de Chile

Netquest Barcelona Headquarters. Photo by feradz

www.netquest.com

Spain & Portugal:Ricardo Torres

Sales Director Spain & Portugal

rtorres@netquest.com

Tel. (+34) 93.205.00.63

Brazil:Bruno Paro

Managing Director Brasil

bparo@netquest.com

Tel. (+55)11.3053.0496

Central & North

America:Luis Noriega

Managing Director Mexico

lnoriega@netquest.com

Tel. (+52) 55 5687.3198

Southern Cone:Enric Cid

Managing Director Chile

ecid@netquest.com

Tel. (+56) 963.474.706

Europe & Asia:Joaquim Bretcha

Sales Director Europe

jbretcha@netquest.com

Tel. (+34) 93.205.00.63