The Principles of

Mobilising Your

Content

Do Your Homework

Audience Profile - demographics, mobile behaviours

Local Infrastructure - cell data, wifi, cost of usage

Technology Available - smartphone, feature, SD Cards

YES/NO

Take the Best Approach

A Smartphone app using mobile data

A feature phone app running offline

SD Card distribution no data connection

DISTRIBUTION PLAN

Adapt Your Content

Reformat media for mobile devices (video, audio)

Edit media for better consumption on mobile

Novelty or QualityN

OV

EL

TY

QUALITY

Adapt Your Content

Reformat media for mobile devices (video, audio)

Edit media for better consumption on mobile

Compress content for fast download

MOBILE CONTENT READY

Get the Design Right

What are the end objectives?

User Experience is critical

More than content delivery?

DESIGN + STRATEGY

Launch & Evaluate

What is your marketing strategy?

Are you ready to promote and maintain?

Evaluate and measure, what’s working, what’s not?

SUCCESSFUL CAMPAIGN

Iterate

EFFECTIVENESS + RELEVANCE

Spotlight English

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