Keeping Up with the Ever-changing Social Media Landscape

Land of Lincoln Webinar #4February 18, 2015

Get these slides here::http://sarahtpage.com/LandofLincoln-SocialLandscape/

Facebook

Facebook Stats

• Almost 1.4 billion active users• Average user is connected to 70 pages• Smartphone mobile users check Facebook an

average of 14 times a day• Over 1.9 billion users access Facebook from a

mobile device

Source: IDC; expandedramblings.com

• Average number of connections between local business pages and users is 2 billion

• Average number of weekly local business page views is 645 million

• Average number of weekly comments on local business pages is 13 million

Facebook Stats

Source: IDC; expandedramblings.com

Paid AdvertisingOptions

• Offers• Boosted posts• Advertising

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Boosted Posts

Source: Visit Bloomington

• Why advertise on Facebook?Huge audienceHighly targetedSocial

recommendationsCost effectiveEASY!

Is Facebook Right for You?

• 71% of Internet users are on Facebook

• 77% of women use Facebook vs 66% of men

• Age• Ages 18-29 = 87%• Ages 30-49 = 73%• Ages 50-64 = 63%• Ages 65+ = 56%*

• Race/Ethnicity• White = 71%• Black = 67%• Hispanic = 73%

• Geography• Urban = 71%• Suburban = 72%• Rural = 69%Source: Pew Research Center

Twitter

Twitter Stats

• 284 million active monthly users (about 1 billion accounts)• 500 million tweets per day• 80% of active users use their mobile phone to tweet• Average number of followers per Twitter user is 208• 46% of Twitter users tweet at least once per day• Average Twitter user follows 5 or more businesses• Twitter engagement rates for brands are 17% higher on

Saturdays and Sundays

Sources: Twitter.com, Linchpin SEO; expandedramblings.com

http://business.twitter.com

Paid AdvertisingOptions

• Promoted tweets• Promoted

accounts

http://ads.twitter.com

Promoted Tweets

Promoted Accounts

Promotion Analytics

PromotedTweets

Dashboard

FollowerGrowthChart

Is Twitter Right for You?

Source: Pew Research Center; mediabistro.com

• 23% of Internet users are on Twitter

• 21% of women use Twitter vs 24% of men

• Age• Ages 18-29 = 37%• Ages 30-49 = 25%• Ages 50-64 = 12%• Ages 65+ = 10%*

• Race/Ethnicity• White = 21%*• Black = 27%• Hispanic = 25%

• Geography• Urban = 25%*• Suburban = 23%• Rural = 17%

Pinterest

• 80% of Pinterest users are women• Users spend an average of 14.2 minutes per visit on the site• Average sales order value for visitors referred by Pinterest is

$58.95• 27% of Pinterest users follow a brand

Source: http://socialfresh.com

Photo: vbecker on Flickr

Pinterest for Business

Generate Sales

• Product Pins• Promoted Pins

Drive sales to your website!

Promoted Pins

Is Pinterest Right for You?

Source: Pew Research Center; mediabistro.com

• 28% of Internet users are on Pinterest

• 42% of women use Pinterest vs 13% of men

• Age• Ages 18-29 = 34%• Ages 30-49 = 28%• Ages 50-64 = 27%*• Ages 65+ = 17%*

• Race/Ethnicity• White = 32%*• Black = 12%• Hispanic = 21%

• Geography• Urban = 25%• Suburban = 29%*• Rural = 30%*

Instagram

More than 70 million photos are uploaded every day

Over 30+ billion photos shared

300 million monthly active users

2.5 billion likes daily1000 comments per

secondEngagement is 15x that of

Facebook

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Apply Instagram Filters

From this … … to this!

Paid AdvertisingOptions&Contests

• Instagram ads• Contests

Instagram Ads

Instagram Contests & Promotions

Is Instagram Right for You?

Source: Pew Research Center; mediabistro.com

• 26% of Internet users are on Instagram

• 29% of women use Instagram vs 22% of men

• Age• Ages 18-29 = 53%*• Ages 30-49 = 25%*• Ages 50-64 = 11%*• Ages 65+ = 6%*

• Race/Ethnicity• White = 21%*• Black = 38%• Hispanic = 34%*

• Geography• Urban = 28%• Suburban = 26%*• Rural = 19%*

Where To Find Content and Save Time Doing It

1. Curate

Keep current with blogs using Feedly

Develop a bookmarking system to save and share content

Set up and use Google Alerts

Develop and use Twitter Lists

Start a Flickr Group and automate your photo searches

If you agree to these rules, you can join the group

Only post pictures to this group for which you own the original copyright or are in the public domain.

All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.

Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

Automate your photo searches

2. Let Others Do the Work for You

Try Photo Repost

Feature Brand Advocates

3. Use Hootsuite or Tweetdeck

Best Practices

1. Develop a strategy

First, Some Questions

1. Can you describe your business/organization?2. What are your goals?

a. Generate salesb. Brand enthusiasm c. Loyalty

3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy

Source: Jay Baer (http://convinceandconvert.com)

More Questions

4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?

(Hint: Where is your audience?)7. How will you be human (what is your

“voice”)?8. How will you know when/if you’re successful?

Source: Jay Baer (http://convinceandconvert.com)

2. Stick to a schedule

• Morning reading on Feedly – 10-15 minutes• Check Facebook 3 times per day – no more

than 5 minutes each time• Check Twitter 3 times per day – 2-3 minutes

each time• Pin and post on Pinterest and Instagram 1

time per day – 2-3 minutes each• Source content (Flickr, Google Alerts, etc.) – 10

minutes per day

3. Plan: Build and use a content calendar

4. Schedule posts in advance

Scheduling on Facebook

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Scheduling on Facebook

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Scheduling on Facebook

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Scheduling on HootSuite

Scheduling on HootSuite

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Scheduling on HootSuite

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Scheduling on HootSuite

Scheduling on HootSuite

Thank You!Questions?

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512.914.8873

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