Masters of MarketingKeeping Up With The Carriers: How Your Website Can Compete

Matt FarrellWebsite Coordinator

Welcome to Masters of Marketing!We will begin the webinar promptly at 12:00pm, CST.• Today we'll be talking about how you can help your website compete, aesthetically, with major

national carrier websites.

• We’ll be live-tweeting this webinar. Follow along with the hashtag #MastersMktg

• If you have questions during the webinar, please use the chat window and I will answer all questions at the end.

• Join us next time (9/15 at 12pm, CST). AgencyBuzz Coordinator Malika James will cover the topic: Appearance is Everything: Using Effective Email Design to Win Over Your Contacts

• SAVE THE DATE: AgentCon 2017 will be held April 20-21, 2017 at the DFW Hilton Lakes Hotel

Thanks for joining us today.Matt Farrell800-383-3482 x 135mfarrell@getitc.com

What sets the carriers apart?• Name Recognition

• Not much you can do about this• For example:

• Nationwide has been around since 1925 and operates regional headquarters in 6 states

• Aesthetics• This is what you have control over• You don’t want to copy their style• Mimic Certain elements

• Color• Layout• Information

Color• White Space• Consistency in Branding• Minimalism

White Space1. Gives the appearance of being more

open2. Modern3. Clean & Inviting

Example

Comparable Design

Consistency in Branding• Make sure your colors match your logo• If you hand out business cards that are orange and blue,

make sure your website is also orange and blue• Customers need to be sure they’re on the right

website• If you use an alternative color scheme, that can cause

confusion• Streamlining• Besides recognition, using a consistent color scheme can

be visually pleasing, as the customer’s eye will be drawn from the logo through the rest of the site.

Examples

Examples

Minimalism• You don’t need 5 colors on your website• I would suggest using 1-2 primary colors and adding

a third for your calls to action• “Less is Best”• Many websites geared toward children use elaborate color

pallets. • Can be viewed as “unprofessional”• May also be jarring to a customer’s eyes.

Example

Example

Examples

Layout• Clutter!• What is the minimum amount of information you can get

away with?• Information placement• Don’t make people hunt. In most cases, they won’t do it.

Clutter!!!• A frequent problem with websites is “information

overload”.• The more information you put on your homepage,

the quicker you’re going to lose the interest of the viewer.• There are only a few pieces of information you need.• Who you are (logo)• Visual Interest• What you’re offering

Clutter!!!Do you find this a little difficult to read?

This could be made better with a simple 1-2 sentence paragraph.

The rest of the information can go on an internal page.

No Clutter

Placement• Your most important information should be near the

top of the page• Don’t make the customer scroll to find something• Studies have shown that 55% of consumers will only

spend 15 seconds on your website.• Name• Phone Number• Quote forms• What you offer

Example

Quote

Ph. Number

Name/Logo

What is offered

Final Thought• You can’t compete with name power.• You CAN compete with style• Just remember 3 tips for your website• “Less is Best”• Keep it Modern• Make it User-Friendly

Questions?

Thank You for Joining Us!• We will be posting the link to today’s recording on

our blog:http://www.getitc.com/blog/marketing/

• Join us next time (9/15 at 12pm, CST). AgencyBuzz Coordinator Malika James will cover: Appearance is Everything: Using Effective Email Design to Win Over Your Contacts

Matt Farrell800-383-3482 x 135mfarrell@getitc.com