Post on 01-Jan-2016
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Copyright 2013, Mobile Commons, Inc.
reach everyone, everywhere
Keep your mobile subscribers in the know-on the go!April 3, 2013
Gloria Fonggloria@mobilecommons.com
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 2
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 2
Overview
Today we’re going to go over how your organization or company can create a resource that your users can access anywhere; just by texting in. No need to build an expensive app, no need for a smartphone or wi-fi signal-just a phone that can send and receive texts!
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 3
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 3
Stats! Stats! Stats!
Why offer this to your users? 57.3% of the population has a smartphone1, so
you’re leaving almost half the population out when you only have an app!
Nothing for users to download Average # of times app is opened after download =
12
(Almost) Everyone texts! 78% of entire population texts3
95% of 18-29 year olds 88% of 30-49 year olds 82% of 50-64 year olds
Every text message is read, 99% within 15 mins 4
You can reach harder to serve populations that don’t have consistent access to internet, smartphones, etc.
1IDC, "Always Connected How Smartphones And Social Keep Us Engaged" Mar. 20132 Loyalitics, “26% of apps downloaded in 2010 were used just once”, 20103Pew Research Center, “Americans and Text Messaging” Sept. 20114Nielsen Mobile 2010
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 4
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 4
Agenda
Agenda:1) What is an mData?2) Different types of mDatas3) Examples of each type4) Demo of how to set one up5) Try it out!6) Questions
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 5
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 5
What is an mData?
An mData is a text-based campaign that allows you to have your users send a query to a spreadsheet or online webservice
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 6
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 6
2 Different Types of mDatas
1. Location-Based Find your nearest National Safe Place location Find your nearest polling place
2. Non Location-Based Find out if a fish is environmentally sustainable Find out if an company is LGBTQ-friendly
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 7
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 7
Location-Based
• People text in a keyword to your shortcode (e.g. WHERE to 877877)
• They reply with address info that is then geo-coded by Mobile Commons and compared with your database
• The user receives the nearest location to the address they texted in
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 8
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 8
Non Location-Based
• People text in a keyword to your shortcode (e.g. SHOP to 30644)
• No address information needed, just a search term, such as “company name” (e.g. Apple)
• The user’s response is compared to your database and a response is sent back to them based on matches
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 9
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 9
User Experience
• Send out a broadcast that triggers an mData
• Have users text in a keyword, and in that opt-in path, ask for a response (people will be subscribers)
• Have users text in a keyword and a search term (users will not be opted in)
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 10
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 10
What if there are no matches?
• You can customize autoresponse users receive, such as “reply with your address now to find the nearest location”
• You can also customize the “no results found” message if their response does not match anything in your database
• Great user experience!
Copyright © 2012 Mobile Commons, Inc. All rights reserved. Made in NYC. 11
Copyright © 2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 11
This sounds awesome! But really complicated!
Can you fill in the cells of a csv in excel? Can you click a few buttons?
Then, you can do this!!
Copyright 2013, Mobile Commons, Inc.
reach everyone, everywhere
Thanks!
Gloria Fonggloria@mobilecommons.com