Post on 07-Mar-2016
description
“Setting & Achieving Your Goals to Jumpstart the New Year” ��
NATIONAL SALES CALL
FEBRUARY 2014
Tonight’s Agenda
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KR Updates
Stylist Spotlight: Annie Atienza
New Features
Incentives / Bonuses
Fashion + Styling Trends
Stylist & Sales Recognition •
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Starting off 2014 to a Stylish Start!
Stylist Spotlight of the Month
ANNIE ATIENZA
NEW YORK, NY
Joined: June2013 Clients: 75+ Elite SILVER Stylist Sales To Date: Over $20k
Stylist Spotlight: Annie Atienza Planning & Setting Goals for 2014
Making goals for 2014 + planning to achieve them!
1. Proactive Outreach: Reaching out to Existing Clients!
2. Experience = Credibility: Demonstrating styling experience + Training
3. Consistently Promoting my Business: Always sharing my styling services and looking to recruit
Clients through my personal networks
TIP: Everyone you meet – whether it’s at a party, baby shower, walk through the farmer’s market… they’re all potential Clients that you should share your online styling services with!
Stylist Spotlight: Annie Atienza Steps to Grow My Business in 2014
Engage + Inspire Your Current Clients…
At the beginning of the year – I emailed clients with thoughts on how first impressions are made quickly and are long-lasting… Shared the importance to commit ourselves to
projecting the message we want the world to see in 2014.
Ø Included links to Lookbooks filled with boots and coats, including sale merchandise and organized by price – also included New Year, New You trend Lookbooks.
“Clothing choices should be admired in perfect unison with the woman wearing them!”
Stylist Spotlight of the Month Steps to Grow My Business in 2014
Share Expertise + Credibility with New Clients
For all New Clients – I send an email after creating their first Lookbook, chronicling why and how I styled their Lookbooks: • Use the Body Type Styling Guide to highlight your Client’s figure throughout their
Lookbook and add notes to explain how each piece works for her! • Reach out to Clients for more info on their styling needs and preferences and use these
details + Client Profile to ensure that Lookbooks are tailored for that Client!
“ Clients recognize my expertise & get excited to purchase well-chosen pieces from their Lookbooks!“
Stylist Spotlight of the Month Steps to Grow My Business in 2014
Consistently Promoting my Styling Business
Start a Small Business – Facebook Page: • I Invited all of my Clients to Like and follow
to receive styling tips trends and see real-time public Lookbook notifications in their
newsfeed!
Annie Atienza Image Consultant
www.facebook.com/annieatienzaimageconsultant
Build a plan to set your GOALS
GOAL:
I WANT:
MAKE IT HAPPEN:
• # of Lookbooks/week…
• outreach to Clients/week…
• net sales goal/month…
WHEN WILL I ACHIEVE THIS:
SET YOUR GOAL WITH KEATON ROW, YOU ARE
in business for yourself,
BUT NEVER BY YOURSELF !
SET YOUR GOAL
EARN $100 IN spending money EACH MONTH
WHAT TO DO NET SALES YOU EARN Sell $200 to 4 Family Members this Month $800 $100
Monthly Earnings: $100 Every month, reward yourself with new flats you’ve been eyeing!
PLAN FOR A luxurious vacation $350 EACH MONTH WHAT TO DO NET SALES YOU EARN Instead of shopping directly at Nordstrom or ShopBop, $2,500 $350 have your Family members shop through your Lookbooks!
3 Month Earnings: $1,050 Earn enough to enjoy a well-deserved vacation every 3 months!
SAVE $500 FOR A classic chanel bag EACH MONTH
WHAT TO DO NET SALES YOU EARN Send new LBs to Clients every month, $3,500 $500 Post LBs on Social Media and re-engage purchasing Clients!
6 Month Earnings: $3,000 After 6 months, be the proud owner of a new Classic Chanel Flap Bag!
Build a plan to achieve your GOALS
Elite Stylist Program Rewarding & Celebrating our Top Stylists
February Sales Incentive 2x Sales Qualifier for Elite Stylist Program
-EARN-
double POINTS
EVERY $ COUNTS 2X
FOR ALL FEBRUARY SALES TOWARDS THE ELITE STYLIST PROGRAM!
WE WANT TO CELEBRATE
WITH ALL OF YOU IN MIAMI! *Incentive Details: Sales credit and commission will not be affected; the 2x credit is only applicable towards Elite Stylist Program tracking
Elite Stylist Contest Results Winners for NY Fashion Week
WINNERS!
Caroline Maglathilin
Annie Atienza
Jean Caggiano
Kristin Thomas Julia Maidenbaum
Stefanie Nissen Emilie Bartolome
WHAT ELITE TIER ARE YOU STRIVING FOR?
Elite Stylist Program Celebrating the Success of our Top Stylists
Elite Stylists YTD Earnings
FIRST LAST NET SALES
Caroline Maglathlin $84,246.26
Lauren Finney $55,426.25
Tracy Goodwin $38,033.21
Emilie Bartolome $34,417.96
Lili Morton $34,103.03
Jean Caggiano $26,440.10
Julia Maidenbaum $23,521.31
Liz Wesley $21,951.07
Nicole Verhalen $21,382.00
Jenney Cohen $20,199.95
Kristin Thomas $20,153.92
Staci Acquasanta $19,814.23
Jennifer Donohue $19,788.43
Leigh Profit $19,021.44
Ophelia Chafigoulline $15,477.69
Annie Atienza $15,331.51
Naree Kim $13,745.04
Hillary Biggs $13,122.81
Denise Monaco-Marchewka $11,773.63
Juli Wilson $11,621.12
Sara Berman $11,503.55
February Merchandise Update KR Monthly EDIT – Sneak Peak
TOTMs from our Retail Partners & filled with styling tips to share with your Clients!
Starting next week, Tues, Feb 11th : TOTM items will be featured in the Catalog under -
KR Monthly EDIT
Monthly Fashion & Styling Guide for Keaton Row Stylists!
GET your look FEATURED IN THE KR EDIT: Create a Look using B&W items from the new “KR Monthly EDIT” category. Tweet @keatonrow your favorite look, #colorcombo
Example: “@keatonrow Styled this B&W #colorcombo look for drinks with my girlfriends! (link to lookbook here)”
Favorite Look will be featured in the KR EDIT: B&W Graphic Trend section.
KR Edit How to Get your Looks Featured!
Catalog Text Search
TIP: Use the Text Search + Sort by
Category for precise results!
NEW Tools & Features Creating Lookbooks – Faster & Easier!
NEW Tools & Features Creating Lookbooks – Faster & Easier!
Favorite Items Tab
TIP: Select to add to your Favorites tab!
Easily remove items or clear out of stock
selections!
Recently Used Tab
TIP: Use this tab for easy access to your most recently
used items!
Perfect for when you need to delete + rearrange items
within a Look!
NEW Tools & Features Creating Lookbooks – Faster & Easier!
NEW Tools & Features Creating Lookbooks – Faster & Easier!
Sort by Retailer
TIP: Quickly find items from specific retailers for your Clients!
Perfect to find items during
retailer promotions and sales!
Shop for Yourself + Add to Your Earnings!
TEMPTED TO SHOP FOR YOURSELF THROUGH KEATON ROW?!
Shop directly from one of Your Lookbooks:
Just add items into your shopping cart and checkout! Your purchases will count towards your
monthly sales + commission!
Stylist Incentives Private ASOS Headquarters Tour w/ Dani Stahl
CONTEST RULES: Net sales from 1/1-2/15, minimum of $2000. March 2014 ASOS tour dates to be announced soon.
10 Top Selling Stylists Win a private ASOS HQ Tour with Dani Stahl!
Winner(s) resides within the Tri-State area: Win a personal tour of the ASOS headquarters with Dani! Winner(s) resides outside of the Tri-State area: Win a $100 giftcard + personal, 1-on-1 Skype session with Dani to talk all things ASOS, Fashion & More!
Stylist Incentives Private ASOS Headquarters Tour w/ Dani Stahl
TOP 10 SELLING STYLISTS WILL WIN!
Stylists that are in the lead…
Lili Morton
Emilie Bartolome Julia Maidenbaum
Kristin Thomas Nicole Verhalen
Caroline Maglathlin Jean Caggiano
Jen Donohue Stacy Gatto
2 weeks left to win – Contest runs through 2/15!
Our favorite Stylist Street Style Photos will be featured in each monthly issue of the KR EDIT! Show us your everyday style! Instagram your own personal style photos tagging @keatonrow with #krootd
Your Personal Style on Instagram Street Style & OOTD Photos
show us your INSTA-STYLE !
Your Favorite Valentine’s Day LB
Oscars of Lookbooks Vote for your Favorite Looks!
Your Favorite Stylist Street Style Look
Your Favorite #NewYearNewYou LB!
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And our winner is….. Lisa!
January TOTM #NewYearNewYou Instagram Contest Results
Stylist Recognition
LET’S CELEBRATE YOUR ACCOMPLISHMENTS!
Top Stylists in January
Annie Atienza
20 Sales $6,124
Emilie Bartolome
17 Sales $6,027
Kristin Thomas
19 Sales $5,120
Lili Morton
13 Sales $4,955
Julia Maidenbaum
7 Sales $5,259
Top Sales in January
Annie Atienza $6,124
Emilie Bartolome $6,027
Julia Maidenbaum $5,259
Kristin Thomas $5,120
Lili Morton $4,954
Nicole Verhalen $4,753
Caroline Maglathlin $4,143
Jean Caggiano $4,134
Stacy Gatto $3,458
Sara Berman $3,320
Bridget O'Keefe $3,003
Juli Wilson $2,983
Jennifer Donohue $2,829
Jenney Cohen $2,552
Lauren Finney $2,549
Veronica Taylor $2,168
Francine Park $2,121
Lindsay Smith $2,051
Brittney Taylor $1,940
Lisa Karst $1,742
Ophelia Chafigoulline $1,647
Veronica Taylor $2,168
Lindsay Smith $2,051
Net Sales of $3,500 +
KR Stylist Commission
Annie Atienza $6,124
Emilie Bartolome $6,027
Julia Maidenbaum $5,259
Kristin Thomas $5,120
Lili Morton $4,954
Nicole Verhalen $4,753
Caroline Maglathlin $4,143
Jean Caggiano $4,134
KR Stylist Commission
Stacy Gatto $3,458
Sara Berman $3,320
Bridget O'Keefe $3,003
Juli Wilson $2,983
Jennifer Donohue $2,829
Jenney Cohen $2,552
Lauren Finney $2,549
Net Sales of $2,500 +
KR Stylist Commission
Lisa Sligh $2,366
Veronica Taylor $2,168
Francine Park $2,121
Lindsay Smith $2,051
Brittney Taylor $1,940
Lisa Karst $1,742
Net Sales of $1,750 +
KR Stylist Commission
Ophelia Chafigoulline $1,647 Flora Feitel $1,637 Denise Monaco-Marchewka $1,469 Ashley Jones $1,311 Kendra Stanton Lee $1,205 Ellie Thompson $1,184 Alexandra Blount $1,122 Kate Leone $1,121 Angela Denae $1,053 Michelle Petreski $1,036 Crystal Gardner $1,017 Kristie Kyes $988 Leigh Profit $975 Madalyn Sidorov $865 Donna Blank $856 Leslie Melton $852
Net Sales of $800 +
New Stylist Training Calls Join for Exclusive Earnings & Incentives
Wed, February 12th
@ 5pm PST / 8pm EST
WEBCALL: http://www.anymeeting.com/emak1
KEATON ROW IS OFFERING
Personal Styling Online
CLIENT & STYLIST RELATIONSHIP Styling & Shopping Through Lookbooks
100% ONLINE
Save The Date �8pm EST | 5pm PST