FRAMING AND GENRE

FRAMING

•Circumtextual

•Extratextual

•Intratextual

•Intertexual

FRAMING

Intratextual

Intertexual

INTRATEXTUAL

• An embedded episode image or situation that serves as a part-for-whole mirror. An indication of how the text wants to be interpreted

• 30 Rock

• Match Point

• Drawing attention to it’s own textuality

• Community

• Homer Simpson: ‘Cartoons don’t have to make sense’

• Adaptation

INTERTEXTUALITY

• Gray (2006) proposes 4 ‘types’/phases…

• 1: Texts interact with (and build on) one another

• 2: Many texts form an aggregated ‘picture’, or overall meaning.

• 3: Texts (can) work together as a team.

• 4: Antagonistic, “critical” intertextuality that has the power to “reevaluate, ridicule, and teach other genres” p.4

“seeing texts working on each other’s ground, setting up shop in each other’s offices and working through and sometimes against one another's work” p.24

GENRE• A way of classifying a text through its style, form, and conventions

• E.g. Video store, Bookshop (hint, hint…)

• Audiences can quickly recognise the genre of a text, and set their expectations accordingly.

• E.g. House, CSI

• Romantic Comedy

• Breaking from these conventions can be a source of humour or drama.

• E.g. The Simpsons (sitcom genre)

• ‘Mockumentary’ (e.g. This is Spinal Tap)

• Modern Family

• The Onion