Post on 06-May-2015
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“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Newspaper advertising down 50% since 2007 (ASNE, 2013)
• Staffs down 31%; 17,000 newspaper jobs lost
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Newspaper advertising down 50% since 2007 (ASNE, 2013)
• Staffs down 31%; 17,000 newspaper jobs lost
• TV news viewership down 55% since 1980(Pew, 2013)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Newspaper advertising down 50% since 2007 (ASNE, 2013)
• Staffs down 31%; 17,000 newspaper jobs lost
• TV news viewership down 55% since 1980(Pew, 2013)
• Average age of a CBS or CNN news viewer?
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Newspaper advertising down 50% since 2007 (ASNE, 2013)
• Staffs down 31%; 17,000 newspaper jobs lost
• TV news viewership down 55% since 1980(Pew, 2013)
• Average age of a CBS or CNN news viewer?62.3…and rising
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• News consumption
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• News consumption • Military service• Fraternal membership• Voting rates• Community investment• Union membership• School volunteering• Reported health/happiness
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• News consumption • Military service• Fraternal membership• Voting rates• Community investment• Union membership• School volunteering• Reported health/happiness• Suicide• Divorce
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, what would you rather do?
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, what would you rather do?
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, what would you rather do?
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, why not turn news into a game?
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, why not turn news into a game?
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• So, why not turn news into a game?
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• News game, control & experimental groups• Previous week’s news; 2 local sources; no sports• 2 ways to earn points:
-Student does know a news story;-Experimenter doesn’t know a news story
• Pre- and post-tests measured 2 areas:-Current events knowledge-Civics knowledge
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• First iteration: Spring 20108 classes; 200 students (exp n=113); 6 visits-Current events knowledge +15%-Civics knowledge +37%
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• First iteration: Spring 20108 classes; 200 students (exp n=113); 6 visits-Current events knowledge +15% (few
students)-Civics knowledge +37%
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• First iteration: Spring 20108 classes; 200 students (exp n=113); 6 visits-Current events knowledge +15%-Civics knowledge +37%
• Second iteration: Summer 20122 classes; 94 (exp n=56); 18 visits (every day)-Current events knowledge +86%-Civics knowledge +83%
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Next: Expand it to high school2 social studies classes, approx. 30 students
each-Lubbock High School (STEM magnet)-Coronado High School (more diverse)
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Next: Expand it to high school2 social studies classes, approx. 30 students
each-Lubbock High School (STEM magnet)-Coronado High School (more diverse)
• Texas Tech IRB approved• Lubbock School District research chair approved• Two H.S. principles approved & ID’d teachers• Lubbock Avalanche-Journal provided papers• …teachers never responded
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Next: Expand it to high school-Identified a likely teacher in Austin-Will continue to pursue Lubbock teachers
• Hosted TAB conference; many news directors• Plan to engage journalists & journalism faculty
to make numerous classroom visits andhost student tours in news facilities
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
• Next: Expand it to high school-Identified a likely teacher in Austin-Will continue to pursue Lubbock teachers
• Hosted TAB conference; many news directors• Plan to engage journalists & journalism faculty
to make numerous classroom visits andhost student tours in news facilities
• Include recent graduates, now working in news
“Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
Thanks!
Kelly Kaufhold, Ph.D.Texas Tech University(512) 944-7256 (c)kelly.kaufhold@ttu.edu