Post on 24-Feb-2016
description
Kathy Casso, VP Corporate Social Responsibility
Alcohol Responsibility
1914
Alcohol ResponsibilityMore than 30 years of commitment
Partners
Mid-Atlantic DUI Conference
Government Experts and Coalitions College Focused Groups
Alcohol Responsibility
Anheuser-Busch and our wholesalershave invested more than$930 million since 1982
Drunk Driving Prevention
Anheuser-Busch is opposed to drunk driving,and we believe it is 100% preventable.
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
150 markets600+ radio stations
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
360 Integration
Budweiser Designate a Driver
TV
Digital/ Social
Outdoor Billboards
RadioRetail
Sports
Global Be(er)
Responsible Day
2 Weeks50 Markets
100+ Radio Stations
Drunk Driving Prevention Efforts
• Reached hundreds of millions of adults annually with our advertising and programs
• Inspired 141 million American adults to be or use a designated driver
• Provided more than 2.1 million safe rides home
• Trained 515,000 servers and bartenders
Drunk Driving Prevention Results
Source: NHTSA
Thank you