Post on 27-Dec-2015
Karnataka Cooperative Milk Producer’s Federation Ltd (KMF)
Karnataka Cooperative Milk Producer’s Federation Ltd (KMF)
Name - Group 2 Roll No
Deepak Ramakrishnan 8
Krishna Prasad 26
Shoaib Shaikh 51
Sarina Tellis 54
Jaideep Parchure 60
GenesisIssues/concerns of Milk producers/farmers: Lack of know-how in terms of increasing the
quantity of milk. Lack of proper fodder to improve the quality of
milk etc No access to superior breeding methods Not given the right price for milk produced Uncertainty in terms of demand and supply Excess supply of milk may not be purchased by
the buyer Milk producers/ Farmers not paid on time by
middle men
GenesisIssues of a end buyer/consumer: Unavailability of quality milk and milk products Hygienic factors is a major issue Lack of variety in terms of milk- toned/ skimmed
milk/ fat etc Shortage of milk when demand is high during
festivals etc No fixed price
Why have a Diary Cooperative? Transparency in the entire process of
cooperative society. Elimination of middlemen in the Diary sector. Demand and supply can be balanced. Ex:
excess milk can be converted to Milk Powder and other milk products like milk peda etc
Right price is given to the Milk Producer thereby augmenting their livelihood.
Access to information, training and technical know-how to increase the production of milk, hygiene conditions and quality of milk.
Assistance in breeding facilities Availability of the milk across
World Bank StudyThe following are the observations on the effect of cooperative in Karnataka:
Villages with Dairy Cooperatives are much better than those without
Families with dairy cattle are economically better than those without dairy cattle.
Women who had no control on household income have better control in terms of ‘Milk Money’.
Single Commodity ‘MILK’ acts a catalyst in the change of the rural economy
Positive impact on those at the lower end of the economic ladder in terms of landholding & cattle.
Karnataka Cooperative Milk Producer’s Federation Ltd (KMF)
2nd Largest Dairy Co-operative Society (DCS) in the country
1st in South India in terms of Procurement and Sales
Core function is to Market Milk and Milk products
Brand Name – Nandini 13 Milk Unions – procure milk from
Primary DCS
Objectives of KMF To market milk and milk products under brand name
‘Nandini’ at the state level To plan strategies and investments for the market and
for the cooperative Providing assured and remunerative market for milk
producers/ farmers Hygiene and Quality milk and milk products to urban
consumers To build village level co-operative to manage dairy
activities To facilitate rural development by providing opportunities
to self employment at village level, preventing migration to urban areas.
Establishment of KMF Cooperative
Started in 1974 Diary cooperatives established on the lines of
AMUL. Three tier structure: Base Level: Village Diary Cooperatives Societies
(DCS) Middle Level: District Level Milk Unions Apex body: KMF Brand Name: Nandini (Milk and milk products)
Growth Process
1976 - 19772009 - 2010 (Upto
July 2009)
Diary Cooperatives Nos. 416
11,542
Membership Nos. 37,000
2,018,788
Milk Procurement Kgs/Day 50,000
3,668,314
Milk Sales Lts/Day 95,050
2,377,364
Cattle Feed Consumed Kgs/DCS 220
3,064
Daily Payment to Farmers Rs. Lac 0.90 449
Turnover Rs. Crores 3,135
Structure of KMF Cooperatives
KMF
District Dairies/Milk
Unions
DCS – Village Level
Milk Producers
Milk Cooperative Structure & Supply Chain
Milk Producers sell milk to DCS. Commitment of quantity of milk supplied is given by producers.
Payment is based on the quality of milk supplied. More SNF and Fat more incentives given.
Milk procurement is done through CANS and BMC depending upon the location
Apex body – KMF for marketing and distribution of milk through the brand name - Nandini
Milk Procurement through CANS and BMC
Members in DCS
0.69
1.46
3.8
9.23
13.28
14.69
17.77
21.10
0
5
10
15
20
25
No of Members in DCS (Lacs)
1977 1980 1985 1990 1995 2000 2005 2010
Years
KMF – Milk Unions
13 Milk Unions Bangalore Milk Union Belgaum Milk Union Bellary Milk Union Bijapur Milk Union DK Milk Union Dharwad Milk Union Gulbarga Milk Union Hassan Milk Union Kolar Milk Union Mandya Milk Union Mysore Milk Union Shimoga Milk Union Tumkur Milk Union
KMF Nandini Sperm Station Engages in superior quality frozen
sperm to all DCS through Milk Union. One of the Largest producers and
suppliers of quality frozen semen under the Cooperative Sector.
Cost: Rs 12/- per dose irrespective of
breed and pedigree to Milk Union Rs 15/- per dose to all others
Breed No of doses
Jersey 108,356
Holstein - Friesian 196,350
Murrah 12,138
To supply 3 varieties of balanced Cattle Feed & Mineral Mixture, Karnataka Milk Federation owns Four Cattle Feed plants with installed capacity of 700 MTs per day and are manufacturing 25,000 MTs Cattle Feed on an average per month. Present utilization of the plants on an average is more than 140%.
CATTLE FEED PLANTS
CENTRAL TRAINING INSTITUTE
Domestic Enquiryv Quality Improvement Techniquesv Factory Acts & Rulesv Training of ESI, PF, Bonus, Gratuity Actv Training on Income Tax, Central Excise Actv Personal Managementv Financial Management for Non - Financial Personalsv Work Culture, Team Buildingv Marketing Trainingv Training for Acct. Asst.v ISO Trainingv Lab Operators Trainingv Admn. Asst. Trainingv Hygiene and Sanitation in Dairy Plantsv Dairy Plant Maintenancev QC of Milk, Milk Products and Packaging Materialsv Energy Conservation in Dairy Plantsv Tally Package (Computer Training)v Basic Computer Training
The Karnataka Milk Federation has accorded highest priority for the quality of milk and milk products. Hence, the holistic approach of “Quality Excellence from Cow to Consumer” has been adopted, wherein constant efforts to improve quality at all stages of milk production, procurement, processing and marketing are being made. The Quality Control Division is attempting to facilitate these quality management and improvement processes
QUALITY CONTROL DIVISION
MILK - ESSENTIAL FOR NOURISHMENT
SUPPORT TO TRAINING & EMPLOYMENT PROGRAMME (STEP)
The program of STEP advocates the objectives of extending training for upgradationof skills and sustainable employment for women through a variety of action-oriented projects, which employ women in large number.
The scheme covers 8 traditional sectors of employment. Dairying and Animal Husbandry is one such sector, which gives sustainable employment and income.
The STEP program is implemented with 90% financial assistance from Government of India's Human Resource Development Division, Women and Child Development Department. And 10% contribution should be made by the implementing agencies
KMF Milk Producers convention
Chief Minister Sri B.S.Yeddyurappa was conferred with Ksheera Bandhu Award at State level Milk Producers Convention
Product
Homogenized toned milk Full cream milk Slim/ Smart milk Butter milk Ghee/ Butter/ Panner/
Cheese Mysore pak/ Peda/ Gulab
Jamun mix/ Badam Mix/ Ladoo
Flavoured milk Khova Ice cream Milk Powder Curd
Packaging Milk available in Tetrapak, Plastic pouch
depending on the type of milk Silm/Smart milk is available in Tetrapaks
whereas homogenized milk is available in Plastic pouch
Tetrapak – 1 ltr packs Plastic pouch – 500 ml and 1 ltr packs Also available in 5 lt packs for Industrial and
Hotel/ Restaurant requirements With reference to other items like butter/ ghee
etc are available in small sizes namely 250 ml etc.
Price Economical pricing which ensure
sustainable existence for the federation Competitive pricing Price of 1ltr : Rs 21/- for homogenized
toned milk. Cost given to milk producer is approx : Rs
12.50/- per ltr
Place Currently KMF is marketed only in the
state of Karnataka and the neighboring state of Goa.
Sold through Milk booths/ Dairy stalls/ Retail stores/ Convenience stores
Availability is 365 days, 24/7 irrespective of power cut/water cut/ transport strike etc.
Promotion Mainly through Print media – newspaper/
magazines etc. Target audience: Housewives, young
mothers , Children
Emphasis on the following during promotion: Promotion of Brand Nandini Quality of milk Types of milk Importance of milk
Promotion
Technological Advancement Coding used to be done manually using
rubber stereos on milk pouches. This includes printing the manufacturing
date and machine code. Increase in the no of complaints due to
illegible codes using manual rubber stereos.
Ink jet printers was used to code one/two lines on their pouches at the speed of 80 mts/minute.
This technology was further extended to all their line and brand extensions.
Quality Advancement - UHT UHT – Ultra High Temperature Packaging: Tetrapak Milk is subjected to temperature of 137
Deg Celsius for 4 seconds It is instantaneously cooled to retain all the
essential vitamins and nutritional value of milk.
Storage of milk without refrigeration for over 60 days.
Achievements by KMF Has created total transparency in “Milk
Business” No black marketing of milk & milk products in the
entire state Consumers are assured of High quality milk
“Nandini” ata reasonable price 365 days Varieties of mil as per needs/ usages Fair price for farmers Timely payments to producers Large scale employment at rural area 70% Market share in Karnataka
RecommendationMarketing and Distribution outside State of Karnataka
Brand name Nandini needs to be look into markets other than Karnataka.
Currently it is exporting milk and milk products to Goa from its Belgaum Milk Union.
There is a market for its products in the state of Kerala and Andhra Pradesh.
The cooperatives in Kerala and Andhra Pradesh (AP) has not been successful to the extent of KMF.
There is a scope for improvement with DCS – MILMA in Kerala.
This market can be explored by KMF. After successfully launching in Kerala and AP, the Improvement in branding with emphasis in quality and
technological advancement of its milk and milk products will be a differentiating factor
RecommendationAwareness and Training Program for Milk Producers To ensure the quality of milk is improved. The greater the time period between milking the better
the quality of milk. Awareness in terms of health and hygiene facts of
animals is essential for quality improvement.
Increase in BMC & Improved Transportation system Increase in the number of BMC for every district to
ensure tankers (9000 lts capacity) are utilized for transportation;
Improvement in the CAN transportation network between the milk producers and chilling stations/BMC.
Current scenario, private entrepreneurs are transporting the same based on profitability of routes etc. This requires public/private partnership to be sustainable.
Thank You