kkachingle

Tyler BeckettMBA – MarketingMissouri, USA

Tise OkuonghaeMBA – FinanceNigeria

Wei PengM.A. JournalismChina

Robin MarahattaMBA – FinanceNepal

The

KACHINGLE Team

Tyler BeckettMBA – Marketing USA

KACHINGLE ?

$

How do you get people to pay for

free content?

TASKSProject Overview

Qualitative Research Marketing

FOCUSGROUP

• Can I Kachingle my favorite site?

• Not Trustworthy

• What is the benefit?

(Value Proposition)

Issues Raised

Survey

Results supported the Focus Groups

62%

60%

65%

50%Willing to pay between $ 1- $10

Willing to give $ for free content

Give $ to support providers

Social Media integration as an incentive to give

Our Marketing Approach

Can I Kachingle my favorite site?

KachingleX• Columbia KX

Community

Trustworthy?

Free Trial!

So, what is the

Value Proposition ?

• Received differing answers from Focus Groups

• Used ads to draw out the user’s thoughts

• Why is this important?

The ADExperiment

Appeal to User’s altruism…

The ADExperiment

Appeal to User’s Ego…

Summary of Results

It was 62% more effective to

appeal to ego

So what?

KACHINGLE

$

The

Future

Sticky Medallion

KACHINGLE BASIC

KACHINGLEFor

ALL

$ KACHINGLEPREMIUM

$

kkachingle