MAJOR ASSIGNMENTSUBJHECT -: OPERATION PLANNING & CONTROL

TOPIC -: QUALITY FUNCTION DEPLOYMENT IN INDIAN HEALTH CARE

SUBMITTED TO- SUBMITTED BY- MR. BUPENDRA GAHLOT SAMANT SINGH ASSIST. PROF. ME. DEPT. UID -: K11019 BRANCH -: ME ( 6TH )

CONTENTS

IntroductionQFD BenefitsHistory of QFDLiterature ReviewHealth care departmentConclusionReferences

INTRODUCTION Quality Function Deployment (QFD) is a

structured method for listening to the customers and optimizing designs, materials and processes to ensure the customers’ expectations are best satisfied. Optimal Thinking is the core of all activities.

QFD Benefits

Shortest Cycle TimeBest QualityLowest CostBest Customer Satisfaction

HISTORY OF QFD1966 -Yogi Akao proposes concept 1969 -First magazine article1972 -Concept of deployment is developed1972 -KOBE Shipyard using Quality Tables1977 -Toyota uses QFD in their design

process1984 -Dr. Clausing( Xerox to Ford ) begins

advocating QFD1987 -Bob King’s book “Better Designs in

Half the Time”

Literature review

1. A Case Study on Quality Function Deployment (QFD) Eshan S. Jaiswal (Mechanical Department, Mewar University, India)

Quality Function Deployment (QFD) is a quality tool that helps to translate the Voice of the Customer (VoC) into new products that truly satisfy their needs. In this paper, QFD will be reviewed in order to understand how it works, to highlight its strengths and weaknesses and to discuss its practical applications.

The first part of the paper will present an overview of QFD and explain the methodology. QFD will be defined and explained by means of an example and a number of benefits and implementation problems will be revealed.

Quality function deployment (QFD) seems to be an important and interesting issue in manufacturing decision making when viewed from both the theoretical and managerial perspectives.

2.Manufacturing Quality Function Deployment: Literature Review and Future Trends Sunday Ayoola Oke Department of Mechanical Engineering, Faculty of Engineering, University of Lagos, Lagos, Nigeria

Huge amounts of money allocated and spent on quality-related activities of personnel training, manufactured product quality improvement, provision for claims and warranties due to quality problems and more are sub-optimally utilized due to improper methodology in monitoring costs. Unfortunately, QFD, which appears to be central to quality improvement programmes seems to be not clearly understood and sometimes improperly applied along certain directions.

3. Implementation of Quality Function Deployment in Pump Industry D. Premkumar, M. Balamurugan

Methodology of Quality Function Deployment has been introduced at one of the small scale units to attack their problem of failing to meet customer delivery commitments.

Dobur India Ltd.

Introduction

Present ScenarioDabur India is the 4th Largest FMCG Company in IndiaLegacy of over 100 yearsStrategic Business Units in Health care, Personal care

and Food productsDabur has a turnover of Rs.1899.57 crore with

powerful brands like Dabur Amla, Dabur Chyawanprash, Real, Vatika and Hajmola

Bottom Line Driven CompanyProduct marketed in over 50 countriesLeader in Herbal Digestives with 90% market share

How dabur built its brand qualityIdentities making up the brand- Choice of its logo, symbol, slogan, packaging

Marketing Activities

Associations of the brand .

Its Strength Century Old CompanyEstablished BrandAyurvedic/ herbal Product lineLeader in Herbal Digestives where the

product has 90% of the market shareCore knowledge of Ayurveda as competitive

advantageStrong Brand ImageStrong Distribution Network

Weakness AnalysisSeasonal Demand (like Chyawanprash in

winter and Vatika not in winter) Profitability is uneven across product lineLow Penetration (Chyawanprash)Limited differentiation (Vatika) Unbranded players account for 2/3rd of the

total market (Vatika)

Opportunities Extend Vatika brand to new categories like

Skin Care and body wash segmentsMarket DevelopmentExport OpportunitiesInnovation Increasing income level of the middle class Creating additional consumption pattern

HEALTH CARE DEPARTMENTCustomer (patient) requirements-

1- Fast service.2- Hygienic.3- Comfort ability.4- Experience.

Technical(Engineering) requirementsNo. of Doctors No. of Nurses Available area Equipment available Rooms Environment

Customer (patient) requirement’s weights (AHP)

A Fast Service Hygienic Comfortence Experience

Fast Service 1 3 0.333333 3Hygienic 0.333333 1 0.2 1

Comfortence 3 5 1 3Experience 0.333333 1 0.333333 1

Weights CFast service 0.26696429

Hygienic 0.10089286Comfort ability 0.51339286

Experience 0.11875

Relationship Matrix

Relative Weight 

Technical (Engineering)

AttributesNumber of

doctors

Number of

nurses

Available area

Equipmen

t

Rooms

environme

nt demanded

weight

(weighted

row sum)

Customer ( patient)

Requirements

 

27% Fast Service ● ● ○ ● ● ○ 11.2 30.72

10% Hygienic ○ ○ ▽ ○ ○ ● 2.22 6.081

51% Comfortence ▽ ▽ ● ● ● ● 19.5 53.44

12% Experience ● ● ▽ ● ▽ ▽ 3.56 9.759

RelationshipsStrong ●

Moderate ○Weak ▽

Conclusion1- Environment is the first to get the improvement; and it is

100% utilized. 2- No. of Nurses is the second to be improved; and it is 100%

utilized. 3- Rooms available are the third on the improvement schedule;

and it is 100% utilized. 4- Equipment’s is the fourth in the order; and it is 100% utilized. 5- No. of Doctors is the fifth; and it is 100% utilized. 6- Available area is the last and it is only gaining 20% of

utilization.

REFERENCESA Case Study on Quality Function Deployment (QFD)

Eshan S. Jaiswal (Mechanical Department, Mewar University, India)

Manufacturing Quality Function Deployment: Literature Review and Future Trends Sunday Ayoola Oke Department of Mechanical Engineering, Faculty of Engineering, University of Lagos, Lagos, Nigeria

Implementation of Quality Function Deployment in Pump Industry D. Premkumar, M. Balamurugan