Post on 08-Sep-2014
description
Your Customers are Already Online!Your Customers are Already Online!
Effective Communication Strategies For Effective Communication Strategies For Thermal TourismThermal Tourism
Kevin TurnbullKevin Turnbull
Chief ExecutiveChief Executive
SpaFinder EMEASpaFinder EMEA
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Copyright SpaFinder
Defining the Global Spa Economy:SRI (Stamford Research Institute) study for the Global Spa Summit 2010
This study defines spas as establishments that promote
wellness through the provision of therapeutic and other
professional services aimed at renewing the body, mind, and
spirit.
Copyright Global Spa Summit
Copyright Global Spa Summit
Conventional,Medically-Oriented
Approaches(to solve problems)
Integrated,Wellness-Oriented
Approaches(to improve quality of life)
Fitness & Mind-Body
Spa
Healthy Eating/ Nutrition & Weight LossPreventive/ Personalized
Health
Complementary & Alternative Medicine
Beauty & Anti-Aging
Treatment Paradigm
Wellness Paradigm
Reactive Proactive
The Wellness Cluster
Workplace Wellness
Medical Tourism Wellness Tourism
Copyright SpaFinder and Global Spa Summit
Copyright SpaFinder and Global Spa Summit
Copyright Global Spa Summit
Conventional,Medically-Oriented
Approaches(to solve problems)
Integrated,Wellness-Oriented
Approaches(to improve quality of life)
Fitness & Mind-Body
Spa
Healthy Eating/ Nutrition & Weight LossPreventive/ Personalized
Health
Complementary & Alternative Medicine
Beauty & Anti-Aging
Treatment Paradigm
Wellness Paradigm
Reactive Proactive
The Wellness Cluster
Workplace Wellness
Medical Tourism Wellness Tourism
$276.5
$390.1
$679.1
$113.0
$243.0
$50.0 $106.0
$60.3
$30.7
(US$ billions)
A $1.9 trillion global market
Copyright SpaFinder and Global Spa Summit
Copyright SpaFinder and Global Spa Summit
We live in a multi-channel marketplace
“Wellness” is a big, rapidly growing industry
Key Messages
So reach out to them. It’s all about the Customer!
Valued at $1.9 trillion per annum
Different consumers have different needs
Copyright SpaFinder and Global Spa Summit
Copyright SpaFinder