Post on 27-Jul-2015
So what are M(obile)-payments anyway?
Stored payment information on your phone + Ability to transact via NFC, QR Code, Bluetooth or
(allegedly) UltrasoundOR
Collecting payments via mobile device/s
Mobile payments projected to grow by 60.8% in 2015 (that
means 47 billion transactions)
Capgemini, 2014
Banks predicted to decline to half of the
800 billion m-payment transactions by 2024
Capgemini, 2014
Australia currently 4th in the world in terms of
the number of non-cash transactions in last 12
months
Capgemini, 2014
Tap & Pay with PayPass, withdraw up to $200 from a CommBank ATM, pay bills & pay friends.
Well established and well used.
iPhone 6 will store your cards and then pay via NFC – and uses Touch ID for security. Also works with Apple Watch.
Bad news it won’t support the majority of Australian cards for some time yet…
1.9M wallets, 37K merchants, 19 supported countries – completely deregulated. Significantly reduced transaction fees.
Not supported as a currency in Australia yet but rather an asset and is subject to CGT.
Westpac has also released a mobile payment App.
Google Wallet on par with Apple Pay but won’t be launching in Australia any time soon…
PayPal has a Wallet App that integrates with its mobile payment solution.
Coles has launched a Mobile Wallet but requires their credit card.
NOTABLE OTHERS
$30 per month plus 1.5 per cent off the top if transaction value per month exceeds $1500.
Well known for innovation in the space and well priced to succeed.
No monthly fees.Buy your card reader for just $139, then pay just 1.95% for every payment you accept with Chip and PIN cards or by PayPal check-in.Major international competitor and likely to innovate quickly and provide value-added benefit through online payment network.
Pay 2.75% per swipe for Visa, MasterCard, Discover, and American Express. Backed by Twitter co-founder with plans to enter Australian market.
$99 One off feeFREE Tappr Application 2.4%+10cFor Visa & Mastercard
Local provider with headstart on local banking integration.
Get a Chip & Pin device for $179.95.Monthly Fee $29.95Transaction Fee 1.4%
Local provider with brandable platform.
In practical terms, the interconnection of
uniquely identifiable (via IP address) “things” (machines, computing
devices etc.) via existing Internet
infrastructure
1. Product innovation – go make some connected products!? And let your
customers program them into their lives…
2. Service innovation – focus on the small wins to create a better rounded
customer experienceB2B
Connected reception – use smart sensors
to notify of meetings, set mood lighting,
create welcome messages etc.
B2CIntegrate your services into
IFTT (or similar) so your
customers can program your
experience into their life
Think of it like CRM… but for the whole Customer Experience. It considers every touchpoint; every stage of the customer lifecycle; and finds unobtrusive ways to
measure, analyse and engage these customers at every possible opportunity.
The Goal
To create the highest level of influence, experience & engagement with your
customers at all times. To build a total view of your customers across all
lifecycle stages & touchpoints.
Awareness Research Consideration Enquiry Purchase Experience Loyalty Advocacy
Think of it like one big funnel…
CXM helps progress customers through the customer lifecycle. It monitors, measures & analyses customer engagement; uses insights to
help optimise engagement at each point; and then maximises conversion rates at each & every stage.
M-Payments to become a “must have” for business
Internet of Things to revolutionise customer experience in certain
industries & businessesCXM is big… but awesome