Post on 03-Jun-2020
Jump Ramp Games exceeds its aggressive benchmarks for customer
lifetime value by 30% with Fluent app install campaign
Background
.After launching Lucktastic, a casual mobile gaming app
that offers users a chance to win real prizes and earn
rewards every day, Jump Ramp Games wanted to increase
awareness and drive app installs at scale, but was limited
by the lack of enough relevant, in-app inventory to advertise
on. Given the synergies between Fluent’s massive mobile
web user base and Jump Ramp’s target audience for Luck-
tastic, the company called on Fluent to execute a targeted
acquisition campaign designed to drive thousands of app
installs each month.
Campaign
Jump Ramp partnered with Fluent to acquire engaged
Android users with very specific psychographic character-
istics. Beyond just driving new users to download the app,
Jump Ramp was specifically interested in users who would
engage with the app immediately and continue to play
regularly. Fluent’s proprietary survey platform pre-qualified
users to ensure that they met the profile of highly engaged
app installers and users. Campaign feedback data was used
to perpetually optimize ad targeting, resulting in ongoing
increases in install volume and engagement levels.
“Fluent is a highly differentiated partner in the app install marketplace. Their unique mobile web inventory has enabled us to exceed our monthly user
acquisition goals, and their approach to pre-qualifying each individual through self-declared user insights has generated exceptional engagement levels.”
–Ngozi Ogbonna, Mobile Acquisition Marketing Lead at Jump Ramp Games
CASE STUDY
Results
In the first month of the campaign, Fluent drove tens
of thousands of installs of Lucktastic. With continuous
optimization, that number increased by over 50% in the
second month. More importantly, those installs were by
engaged users who opened the app and played regularly,
hitting Jump Ramp’s internal benchmark for retention and
exceeding the benchmark for lifetime value by 30% within
just 2 months of launching the campaign.
30%HIGHER
LIFETIME VALUE
50%MORE NEWINSTALLS
ABOUT FLUENTFluent, LLC, a cogint company (Nasdaq: COGT), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company is headquartered in New York City. For more information visit www.fluentco.com.
fluentco.com I sales@fluentco.com I 646.647.2966