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Jules Chéret (1836 - 1932) is considered the father of modern posters. Through the use of colour lithography he developed commercial posters into an independent art form, and contributed to the transformation of the urban image of the art metropolis of Paris with his enormous production of colour posters and advertising art. The effect of his work wasn't only noticeable in public spaces, but also influenced artists like Henri Toulouse-Lautrec who consequently adopted the medium and developed its visual language further.