Post on 26-Dec-2014
description
Jonathan Southall
3Com Corp. – UK Public Sector Advertising Campaign
Overview: Advertising and online campaign targeting Public Sector IT decision makers through GovernmentITMagazine an online activities.Responsibilities: Re-introduced the Switch to 3Com identity. Overall management of the campaign working with the agency and 3Com’s PR Manager to develop and deliver the completed campaign.
Four-page spread. First of three articles in GovernmentIT magazine.
Jonathan Southall
3Com Corp. – UK Public Sector Advertising Campaign (continued)
Example email and web site pages.
Jonathan Southall
Overview: Channel sales support tools and resourcesResponsibilities: Re-introduced the Switch to 3Com identity. Overall management of the campaign working with the agency to develop and deliver the completed campaign.
Poster
3Com Corp. – Switch to 3Com Channel Marketing Campaign
Email and landing page
Jonathan Southall
Identity Guidelines
Image gallery
3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued)
Example trade advertisement
Jonathan Southall
3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued)
Tent Card
Partner Resource CD
Product Cheat Sheet
Jonathan Southall
Ingram Micro – Microsoft Vista Launch
Overview: Campaign to support the launch of Microsoft Vista.Responsibilities: Overall management of the campaign – securing budget from vendors, managing content collection, copy writing and scheduling email communications. Worked with the agency to deliver the completed campaign.
PC Retail magazine wrap
Example of Direct Mail
Microsite
Jonathan Southall
Ingram Micro – Networking Initiative Publication
Overview: Quarterly IMNS publication.
Responsibilities: Overall management of the publication – securing budget from vendors, managing content collection and copy writing. Worked with the agency to deliver the completed publication.
Jonathan Southall
Ingram Micro Networking Services – Networking Deals Insert
Overview: Insert distributed via Ingram Micro publications and Microscopemagazine.Responsibilities: Overall management of the publication – securing budget from vendors, managing content collection and copy writing. Worked with the agency to deliver the completed publication.
Jonathan Southall
Psion Sales Support Pack
Overview: Sales support pack for use by partners – distribution, resellers and retailers.Responsibilities: Overall management of the publication –design and layout, content collection and copy writing. Worked with the internal design team to deliver the completed publication.
Jonathan Southall
Psion Gold Support Service Bulletin
Overview: End user publication sent to all Psion gold members.
Responsibilities: Overall management of the publication –design and layout, content collection and copy writing. Worked with the internal design team to deliver the completed publication.
Example pages
Jonathan Southall
Nokia Accreditation Programme
Channel Recruitment Advertisement
Overview: Programme created by Hugh Symons and Nokia to deliver mobile data training and recognition to resellers
Responsibilities: Design, layout, copy and production and overall management of marketing execution and collateral distribution
Window Sticker
Certificate
Accreditation Book
Jonathan Southall
Responsibilities: Design, layout, copy and overall management of marketing execution and collateral distribution
Hugh Symons Mobile Data Branding Campaign
Product Catalogue
Example of Channel Advertisement
Example of Direct Mail
Jonathan Southall
TDK Awareness/Recruitment Campaign – ‘Spy’ Campaign
Overview: TDK had purchased GreyCell, a data card vendor and wanted to increase awareness of their brand and portfolio and compete directly against Psion Dacom
A budget of £20,000 was secured from TDK and the campaign comprised of a direct mail awareness campaign with both internal and external incentive programmes.
Responsibilities: Concept, design, layout, art directed and copy, and overall management of marketing execution and collateral distribution
Example mailer
Example mobile data ‘surveillance’ pictures
Jonathan Southall
Early Advertising and Concepts
First Advertisement:Hugh Symons Mobile Dataand Motorola. Channel advert.
Event Advertisement:Hugh Symons Mobile Dataand sponsoring vendors. Channel advert.
Awareness Advertisement:Hugh Symons Mobile Data. Channel advert.
Responsibilities: Creative, design, layout, copy and production and overall management of marketing execution and collateral distribution
Concept Advertisement:Hugh Symons Mobile Dataand Palm. End user advert.