Post on 28-Dec-2015
John Wiley & Sons, Inc. © 2004
Welcome toWelcome toSpecial Events:Special Events:
Event Leadership Event Leadership for a for a
New WorldNew World
Chapter 1Chapter 1byby
Dr. Joe Goldblatt, CSEPDr. Joe Goldblatt, CSEP
Welcome toWelcome toSpecial Events:Special Events:
Event Leadership Event Leadership for a for a
New WorldNew World
Chapter 1Chapter 1byby
Dr. Joe Goldblatt, CSEPDr. Joe Goldblatt, CSEP
John Wiley & Sons, Inc.John Wiley & Sons, Inc. Special Events, Third EditionSpecial Events, Third Edition
John Wiley & Sons, Inc. © 2004
Welcome Around the World
Dumela (Sotho, Xhosa)Welkom Suid Afrikaans! (Afrikaans)
Kwaribu (Swahili)Yindii don rap (Thai)Benvenuto (Italian)
Bienvenidos (Spanish)Bien venue (French)
Dobro pozholovat (Russian)Fun ying (Cantonese Chinese)
G’day (Australian)Kali meta (Greek)
Sabah al kher (Arabic)Shalom (Hebrew)
Urseo o se yo (Korean)Wilkomen (German)
Whas Up? (American slang)Yo! (Philadelphia slang)
John Wiley & Sons, Inc. © 2004
AGENDA
Welcome and introductionsIce breaker exercise, opening activityMini lecture “Welcome to Special
Events: Event Leadership for a New World”
DiscussionConcluding ActivityAssignmentAdjournment
John Wiley & Sons, Inc. © 2004
From Special Events to Event ManagementFrom Special Events to Event Management• Defining special
events at Disneyland (1954)
• Anthropo- logical beginnings
(Turner)• The Emergence of
Event Leadership
• Defining special events at Disneyland (1954)
• Anthropo- logical beginnings
(Turner)• The Emergence of
Event Leadership
John Wiley & Sons, Inc. © 2004
Growth OpportunitiesGrowth Opportunities
• Retail• Leisure• Public Relations• Health care• Aging• Security, Safety, Risk Management• Volunteer recruitment and
coordination
• Retail• Leisure• Public Relations• Health care• Aging• Security, Safety, Risk Management• Volunteer recruitment and
coordination
John Wiley & Sons, Inc. © 2004
The Event Management ProfessionThe Event Management Profession
From: • Celebration• Education• Marketing• ReunionTo:Strategic planning and managementContinuous professional development
From: • Celebration• Education• Marketing• ReunionTo:Strategic planning and managementContinuous professional development
John Wiley & Sons, Inc. © 2004
Paradigms in Event Leadership• From creators to technicians• From technicians to communicators• From communicators to accountants• From accountants to risk managers• From risk managers to Event Leaders• From Event Leaders to Event
Educators• We are Masters of Change• We are Masters of Re-invention
John Wiley & Sons, Inc. © 2004
Event Management SubfieldsEvent Management Subfields•Civic•Expositions•Fairs, festivals•Hallmark events•Hospitality•Reunion•Meetings and Conferences•Retail events•Social life-cycle events•Sports events•Tourism
John Wiley & Sons, Inc. © 2004
Event ManagementProfessional ModelEvent ManagementProfessional Model
The ProfessionEvent ManagementThe Professional Title
Event ManagerThe Emerging Field
Event LeaderSubfield Specialization
(Civic, conventions, expositions, etc.)Stakeholders
The ProfessionEvent ManagementThe Professional Title
Event ManagerThe Emerging Field
Event LeaderSubfield Specialization
(Civic, conventions, expositions, etc.)Stakeholders
John Wiley & Sons, Inc. © 2004
Driving the Future: Experiences, Transformations & Community
Agricultural
Industrial
ServiceExperience
Transformation
New: CommunityPine & Gilmore, 2000
John Wiley & Sons, Inc. © 2004
Change, The Only Constant in Event Management• Demographic• Psychographic• Career
Opportunities• Gender
Opportunities• Educational
Opportunities
John Wiley & Sons, Inc. © 2004
Event Leadership versus Event Management Descriptors
Twentieth Century Event Management
• Celebration• Education• Marketing• Reunion
Twenty-first CenturyEvent Leadership
• Integrated communications• Provide strategic planning• Cultivate business development• Control financial operations• Standardize operations systems
& procedures• Facilitate human resources• Create the event• Orchestrate the event(s)• Drive business results• Pursue professional development
2002 DACUM, Johnson & Wales University
2004 Microsoft™ Events Division2004 PCMA Draft Body of Knowledge
John Wiley & Sons, Inc. © 2004
Developing Your Career by Mastering• Yourself• Time Management• Finance• Technology• Human Resource Skills“There is substitute for performance.”
Harold Gineen, former chairman of ITT
John Wiley & Sons, Inc. © 2004
The Challenges & Opportunities AheadThe Challenges & Opportunities Ahead
John Wiley & Sons, Inc. © 2004
Business Development
• Audit• Survey• Call and visit• Share• Review
John Wiley & Sons, Inc. © 2004
Resource Development• Identify your current markets.• Establish a database to collect
information.• Regularly review new products.• Match the needs, wants, desires and
expectation of your customers to every business development decision.
• Regularly audit internal procedures.
John Wiley & Sons, Inc. © 2004
Life Long Learning: A User’s GuideLife Long Learning: A User’s Guide
John Wiley & Sons, Inc. © 2004
Professional Development Strategies• Budget time and finances to support
continuing education.• Require and encourage employee
participation in education.• Establishg a CSEP study group.• Set aside time each week for
professional study and reading.• Attend industry conferences and
events.
John Wiley & Sons, Inc. © 2004
Application Activity
Create a one, two, three, five, and ten year list of career goals and strategies.
John Wiley & Sons, Inc. © 2004
Assignment
• Reader chapter Two
John Wiley & Sons, Inc. © 2004
Adjournment
Good Luck!