CULTURE CAMPUS

and its implications for graduate employment

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CULTURE SCENEThe Players

Funders

Liverpool City Council

Culture Collective

Umbrella organisations

Individual organisations

Education

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CULTURE SCENEThe Sub-sectors

Visual arts

Performing arts

Heritage

Music production

Moving image

Creative digital

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CULTURE CAMPUSWhat is it?

Membership – HEIs and LARC (part)

Leadership group/network

Meeting point for ideas

Convener

Prompter for research

Broker of initiatives

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UNIVERITYinterface with the arts & culture sector

Civic university – members and sponsors

Member of Culture Campus

Runs NW Culture Observatory

Runs Impacts 08

Strategic review

Considering a new Institute

Students and staff as consumers/producers of culture

Arts venue

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ARTS & CULTURE SECTORHow important is it?

Government policies

Impacts 08 work

Recent survey of LARC

Other evidence

Enterprise = culture

Culture = enterprise

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ARTS & CULTURE SECTOROpportunities

Rich experience – part of the audience

Volunteering

Short term placements

Longer term internships

Research/joint PhDs

Jobs

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ARTS & CULTURE SECTORType of work needed

Time-limited versus permanent

Project focused

General management

Marketing and sales: audience development

Community outreach/partnerships

Creative production

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THE UNIVERSITYWhat should it do?

Open up the campus to the sector

Have bi-lateral discussions with the key players

Support through memberships/sponsorships

Stimulate demand from the sector

Organise research collaborations

Create an arts & culture placements programme

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“…more lively, innovative and modern…”

STUDENTSWhat do they think?

• 46% agree that Liverpool has lots of arts and cultural activities

22%

13%

7%6%6%4%4%

38%

Favourite cultural destinations

Albert DockTateWorld MuseumCathedralsFACTWalker Art GalleryFootball venuesOther

“…more diverse. More accessible. More enjoyable...”

“Liverpool is a unique city with its own culture”

“The city has a richer cultural background, a good history and renowned art scene”

STUDENTSWhat do they think?

• 8% agree that the University campus has lots of arts and cultural activities

54% agree that taking part in extra-curricular arts and cultural activities is important to them

More than half say they would get more involved in arts and cultural activities if there were more on campus

60% have not attended any arts / cultural events on campus

Nearly 9 in 10 would like to be more involved in arts and cultural activities

Live music performances

Film screenings and events

Museum events

Comedy

Theatre

Volunteering

0% 10% 20% 30% 40% 50% 60% 70% 80%

75%

66%

61%

60%

58%

32%

Students would be interested in...

STUDENTSWhat should they do?

Attend events/visit arts venues in the City

Organise arts & cultural events on the campus

Invite the big players to come to the Campus

Express interest in placements

Identify research possibilities

Think and behave creatively!!

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CLOSING THOUGHT

Learning is what you remember, long after you have forgotten the

education you had!

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