Beyond The Hype of Digital Disruption

February 2016

jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98

@jcaudron

A story about Transformation

Sold in 35 countries!

@jcaudron

• we are a digital and innovative marketing consulting company

• founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem

• we work for large European clients

• we have a strong vision on the impact of digital and act accordingly

• we are advisors, writers, coaches and entrepreneurs

Long term strategy

Short term strategy

Fixing the basics

@jcaudron

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of

Are you an active social media user?

Do you embrace new technology?

Do you get your kicks from new business models?

Who are you?

Digital disruption is real. Expect a smack in the face…

who is your…

Where did the money go?

@jcaudron

Waves of Digital Disruption - where are you?

1995+ Music Photography Video Rental …

2005+ Print Media TV Travel Real-Estate HR …

2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco …

2020+ All Safe havens will be subject to digital disruption …

So now that you understand Digital Disruption, how do you start the actual Transformation?

Stop hyping, start doing: Digital Transformation Modeling

Sold in over 30 countries

Create your own Digital Transformation vision and plan1

Create Digital Leadership2

Innovate in the right place(s)3

Build the Transformation Fleet4

Change the culture5Sold in over 30 countries

Create your own Digital Transformation vision and plan1

Create Digital Leadership2

Innovate in the right place(s)3

Build the Transformation Fleet4

Change the culture5Sold in over 30 countries

Digital Transformation Modeling

Spot and understand the dynamics of

digital disruption

Sold in +30 countries

Analyse the impact on your industry and

business

Create a future vision and a transformation

strategy

Create a Digital Agenda that gets you

there.

The Digital Agenda is made of Transformation Programs, not IT

projects…

Program “in-store webshopping”

vsScreen selection UX optimization Back-end integration Store WiFi Transactional security …

All of the above + … Sales strategy (long-tail, special collections, …) Program branding (In-store) marketing Staff training Staff incentive programs, …

ProgramProject

Project

Project

Project

Project

ProgramProject

Project

Project

Project

Project

ProgramProject

Project

Project

Project

Project

ProgramProject

Project

Project

Project

Project

ProgramProject

Project

Project

Project

Project

Create your own Digital Transformation vision and plan1

Create Digital Leadership2

Innovate in the right place(s)3

Build the Transformation Fleet4

Change the culture5Sold in over 30 countries

“If you can't understand the new world of digital, fire yourself.

Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the

board of directors. If the board has a low digital IQ, the company

will have a low digital IQ”

George Colony CEO Forrester Research

So, where are you? How digital is your

company?

Digital Leadership

The ideal situation

CEOIdeally your CEO is the digital lead

CIO COO CbsOSalesMkt

The ideal situation

CEOIdeally your CEO is the digital lead

Unfortunately she/he is

probably not.

CIO COO CbsOSalesMkt

Is the CIO the digital lead?

Is the CMO the digital lead?

DIGITAL OFFICE

You need Digital Leadership, on all levels

CIO COO CbsOSalesMkt

CDO

Virtual Digital Leadership Team

Board of Directors

Shareholders

CEO

Well, maybe, if he can step out of of the traditional silo?

Vertical focus, based on traditional technology, platforms, processes

Transversal focus, based on business models, agility, change, people, …

Vertical focus, based on channels, media, communication,

marketing, …

DIGITAL OFFICE

You need Digital Leadership, on all levels

CIO COO CbsOSalesMkt

CDO

Virtual Digital Leadership Team

Board of Directors

Shareholders

CEO?

Transversal focus, based on business models, agility, change, people, …

The CDO (according to us) • general manager with change management

skills • Leadership • P&L-driven • Definition of strategy • Execution of results • Relationship-building and using

influence • Demonstrating cultural sensitivity

• Knowledge of digital business models • Experience with Transformation of products

and technology capabilities (from analog to digital)

• Experience in developing new channels in a fast and agile business way

• A real passion about (deep-)technology • He’s in charge of the digital agenda,

wherever it happens: the Factory, the Guesthouse or the Garage

?

The CIO (according to Gartner) • The person responsible for planning,

choosing, buying and installing a company’s computer and information-processing operation

• CIOs develop the information technology (IT) vision for the company. They oversee the development of corporate standards, technology architecture, technology evaluation and transfer

• They also oversee plans to reinvest in the IT infrastructure

• They are responsible for leading the development of an IT governance framework that will define the working relationships and sharing of IT components among various IT groups within the corporation

The CDO (according to us) • general manager with change management

skills • Leadership • P&L-driven • Definition of strategy • Execution of results • Relationship-building and using

influence • Demonstrating cultural sensitivity

• Knowledge of digital business models • Experience with Transformation of products

and technology capabilities (from analog to digital)

• Experience in developing new channels in a fast and agile business way

• A real passion about (deep-)technology • He’s in charge of the digital agenda,

wherever it happens: the Factory, the Guesthouse or the Garage

Spot the 7 differences

Meet the CDOs

“Being a CDO is what a good CIO should always have been doing - putting together business and technology in a way that helps business

take a leap forward”

Sean Cornwell, CDO of Travelex

CEO-CDOs

Atif Rafiq,

CDO of :

Lubomira Rochet,

CDO of :

Tanya Cordrey, CDO of :

Sean Cornwell, CDO of :

Ganesh Bell,

CDO of :

Previously worked in Silicon Valley at several businesses, from

start-ups, to IPO’s, to large businesses.

CMO-CDOs

Dave Truzinski CIO of NII Holdings (wireless service to Latin America).

In 2013, he was given the additional title of Chief Digital Officer.

Richie Etwaru is IMS Health's chief digital officer

“CTOs make companies cool, CIOs make companies efficient”

Charlotte Svensson is currently CDO and CIO at Bonnier News. In previous years, Svensson held the position of strategic coordinating CIO at Bonnier News Sweden

JJ Van Oosten, the Belgian former Tesco CIO, who helped the supermarket chain introduce their mobile platform, is now CDO at the German online retailer REWE Group.

Benoit Fremaux, CIO & CDO of Fnac.

CIO-CDOs

Create your own Digital Transformation vision and plan1

Create Digital Leadership2

Innovate in the right place(s)3

Build the Transformation Fleet4

Change the culture5Sold in over 30 countries

The Classic The Converted The Digital The Ruptured

Traditional model Traditional channels

Traditional models Digital channels

New business models Digital channels Everything new

Incumbents (you) Challengers (them)

Different types of innovationThe Factory The Guesthouse The Garage

Incremental innovation Change projects Breakthrough innovation

?Do you only understand traditional IT, vendors, …,

OR marketing, channels, media, …

Do you also understand agility, scalable models that change the

world? Are you able to fail fast and fail cheap?

Create your own Digital Transformation vision and plan1

Create Digital Leadership2

Innovate in the right place(s)3

Build the Transformation Fleet4

Change the culture5Sold in over 30 countries

Digital Transformation Fleet

?Are you the captain of a rigid

(sinking) ship

Are you the commander in chief of a fleet that changes the world?

(no, this is NOT Captain Iglo, it’s Edward Smith from the Titanic)

Create your own Digital Transformation vision and plan1

Create Digital Leadership2

Innovate in the right place(s)3

Build the Transformation Fleet4

Change the culture5Sold in over 30 countries

Never, ever, disrespect new or small players

The customer always decides

All things you do must start from a superior experienceFrom now on, you are an agile and flexible company

You live in a world of uncertainty

Always play on the offense instead of the defense

Don’t be afraid to cannibalize your own business

How far away is this from YOUR reality and way-of-thinking? It will determine your future as a CIO, CDO and even as potential CEO…

So how do you startDigital Transformation?

Digital Transformation Strategy Impact Future Vision Strategy Roadmap

Digital Leadership Assessment Containment Development

Digital Agenda

Define, scope & plan Transformation Programs

Digital Office

Assign CDO Install Digital Officers Install Digital Leads Execute and manage Digital Agenda CDO as a Service

Corporate Startups

Define your Zodiacs Organize startup bootcamps Build a start-up business plan Kick-start the actual initiative

Trend Watching

Spot new trends Map on strategy and plans

We can help you

Create your own Digital Transformation vision and plan1

Create Digital Leadership2

Innovate in the right place(s)3

Build the Transformation Fleet4

Change the culture5

Thank you! jo.caudron@duvalunion.com @jcaudron 00 32 475 43 80 98

Sold in over 30 countries

Beyond The Hype of Digital Disruption

February 2016

jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98