How Ireland Consumes News

DAILY NEWSDAILY NEWS

DAILY NEWSDAILY NEWS

DAILY NEWS

DAILY NEWSDAILY NEWS

DAILY NEWSDAILY NEWS

DAILY NEWS

81%

526,000(-8%)

316,00(+1%)

294,000(-16%)

194,000(-10%)

2,256,000Readers

203,000(-20%)

303,000(-12%)

245,000(-18%)

175,000(-14%)

-4% YOYReadership of any newspaper(print or online)

17.3% of the populationaccess news content

online (+3.7% YOY)38% of onlinereaders accessnews sites by PC or laptop

24% of onlinereaders accessnews sites via

their smartphone

or 2.8 million of Ireland read a news-paper or access news online regularly

with 1 in 7 also readingprint versions

National Daily Readership (-8% YOY)

Daily Print Market Share

National Sunday Readership (-7% YOY)

Most Popular Print Supplements

News Consumption By Title 000’s (+3.7% YOY)

Online News Consumption

Accessing News Online

Sunday Independent

Sunday Independent

Sunday Independent

SUNDAY WORLDSUNDAY WORLD

618,000 595,000 535,000 482,000

35%PC/Laptop

5%Netbook/

Kindle

8%iPad/Tablet

22%Smartphone

478,000

904,000(-2%)

699,000(-5%)

104,000(-23%)

365,000(-6%)

293,000(-17%)

234,000(-12%)

23%

14%

13%9%9%

13%

11%8%

Irish Independent

Irish Times

Irish Daily Star

Irish Examiner

Irish Daily Mirror

Irish Sun

The Herald

Irish Daily Mail

Sunday Print Market ShareSunday Independent

Sunday World

Sunday Business Post

Sunday Times

Sunday Mirror

Irish Mail on Sunday

Irish Sun on Sunday

Living Life Weekend The SundayWorld

MagazineHealth & Living

Mail Online 2.5mIndependent.ie 272kIrishTimes.ie 248k

Mail Online 911kIndependent.ie 183kIrishTimes.ie 139k

Some publishers are seeing over 65% of their traffic coming from Facebook, indicating that social media strategies are becoming more important

Source: Bloomberg Media CEO Justin Smith www.digiday.com

Independent.ie is the strongest site in terms of average unique users with 814k

33%

25% 4%

13%

5% 11%

9%

Print Only

People who read print & Online

Online only

814

330 341

439 462

534 568

599 614

638

Mirror Online IrishExaminer.com

RTE News The Guardian

TheJournal.ie News sites About

BBC Mail Online

IrishTimes.com Independent.ie

Unique Users 000’s

Sunday Independent SUNDAY WORLDSUNDAY WORLD

ON SUNDAY

Source: JNRS Jan-Dec 2014 All Adults

Source: JNRS Jan-Dec 2014 All Adults

Source: JNRS Jan-Dec 2014 All Adults

Source: JNRS Jan-Dec 2014 All Adults

Source: JNRS Jan-Dec 2014 All Adults

Source: Comscore 2014 (3 month ave.)

Source: Comscore 2014 (3 month ave.)

2,747,000Readers

JNRS Review Jan – Dec 2014

SUNDAY WORLDSUNDAY WORLD

ON SUNDAY

Irish Independent

Irish Tim

es

Irish Examiner

Irish Daily Star

Irish Daily Mirro

r

Irish Sun

Irish Daily Mail

The Herald

Sunday Independent

Sunday World

Sunday Business P

ost

Sunday Times

Sunday Mirror

Irish Mail o

n Sunday

Sun on Sunday

168

82

129

270

159

275

9283

231

737

663

82

316

132

264

218

358

234

65

167

24

44

28

36

22

49

16

29

16

150

94

28

10

18

12

40

14 6

64

12

10

18

6

11

5

Source: JNRS Jan-Dec 2014 All Adults

+60%

+32%

+100%

+150%

+157%

+140%

+900%

-77%

+68%

+200%

+25%

-25%

+200%

+83%

+150%