Post on 28-Dec-2015
jm.monguet@upc.edu | http://huntingmammoths.com
i2b/3. Practice.
Scenarios. Innovation selling “real time”Josep Mª Monguet
Project nameTeam:
NameNameName
26 Mar 2015
Imagen del Proyecto
jm.monguet@upc.edu | http://huntingmammoths.com
This template is an open guide to present the work done by participants in the practice and has to be adapted to the needs of
each particular product/service.
You may add as many screens, images and information as required
jm.monguet@upc.edu | http://huntingmammoths.com
Description of the product/service.
Project
jm.monguet@upc.edu | http://huntingmammoths.com
Identification of needs & motivations of potential custm.
Customers & users User 1 User 2 … User “n”
Need 1
Need 2
...
Motivations 1
Motivations 2
…
To do 1. Needs
Establish the principal needs and motivations of each potential user or agent involved.
jm.monguet@upc.edu | http://huntingmammoths.com
Building trust through innovation proposal diffusion.
What is …? Customer engagement Presentation focus
Necessary
Important
Interesting
Essential
Other
To do 2. Trust
This is a strategy to refelect about how to approach efficiently to the costumer.
jm.monguet@upc.edu | http://huntingmammoths.com
Consider the weak & strong points of innovation offer.
Component Weak StrongFunctional relation with user Functional relation with environment
Price
Moment opportunity
Other
To do 3. Objections
This is a list of elements to think systematically on the innovation to be sold.
jm.monguet@upc.edu | http://huntingmammoths.com
Build an scenario with objections & solutions.
Objection Defense Negotiation
To do “Concept”. Solutions
As a synthesis of the previous steps objections have been identified and negotiation prepared.