JeruZalem Recap Report

Post on 25-Jul-2016

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Transcript of JeruZalem Recap Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

JeruZalem Online Marketing/Mobile/Social Media/Street/Screening

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for JERUZALEM. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA. 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4.  Sweepstakes – Pages hosted on campuscircle.com 5.  Screening – Helped fill the L.A. Premiere of the film. 6.  Street marketing – Postering and flyering in L.A. (Sample Pictures included)

The campaign had 1,564 clicks (includes 1,455 bitly clicks), 6,870+ content related page views and 537 Social Media interactions. The Facebook content boost reached over 17,000 people.

Postering/Flyering – L.A. #1

Postering/Flyering – L.A. #2

Postering/Flyering – L.A. #3

Postering/Flyering – L.A. #4

Postering/Flyering – L.A. #5

Postering/Flyering – L.A. #6

Postering/Flyering – L.A. #7

Postering/Flyering – L.A. #8

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com.

Original Content

Page Views– 1072 SM interactions – 119

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Social Media #1

Social Media #2

Social Media #3

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 2,338

Clicks – 109

Dedicated Email #2 Delivered (LA) – 32,290

Dedicated Email #3 Delivered (LA) – 32,288

Screening – Premiere, LA

Page Views– 1,197 Entries – 283

SM Interactions - 66

Screening Demo - Age

Screening Demo - Gender

Screening Demo - Ethnicity

Screening Demos - Status

Pictures from the Premiere

Pictures from the Premiere

Screening #2, LA

Page Views– 762 Entries – 182

SM Interactions - 48

Screening Demo - Age

Screening Demo - Gender

Screening Demo - Ethnicity

Screening Demos - Status

Sweepstakes Page Views– 1,507

Entries – 816 SM Interactions - 2

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status