Jenny Packham

Born on 11th March 1965, Jenny Packham is a fashion designer from Britain, primarily known for her prêt-a-porter collections and bridal gowns.

About Jenny.. Jenny went to Southampton Solent

University to study fashion, before attaining first class honors from Saint Martin’s School of Art.

After her education, she founded the Jenny Packham company in

1988, that designed evening and bridal wear.

Her early textile and apparel design training influenced her evening wear to a great extent.

In 1992 Her debut collection was of twelve short gowns in white and black silk, decorated with

musical instrument prints.

In 2008, she not only received an honorary doctorate from Solent University but she also started a line of accessories to complement

bridal gowns.

In addition to this, between 2010 and 2011, she launched a lingerie collection. A year later, she joined

Debenhams‘s Designer portfolio with a new line of apparel and accessories

for women and children.

In 2013, her brand celebrated its Silver Jubilee.

Packham showed her collections in London Fashion Week for several

years and then moved her exhibition to Milan for four seasons before returning to London. As of 2011,

she began displaying her work in New York.

Packham has been nominated for Hollywood Style Designer of the Year, British Bridal Dress Designer, and International Couture Bridal

Designer of the Year.

The shapes of dresses by Packham remain simple in essence, but they

are cherished for their complex construction that sometimes reminds

people of Christian Dior designs from the 1950s – intricate boning,

lining and seaming.

Jenny Packham’s most notable customers include: Dita Von Teese, Kate Hudson, Miley Cyrus, Angelina Jolie, Vanessa Hudgens, Jennifer Lopez, Kate Winslet, Nina Dobrey, Cameron Diaz, Reese Witherspoon, Eva Longoria, Beyonce, Taylor Swift, Kiera Knightley and The Duchess of Cambridge, Rihanna, Nelly Futardo, Shakira,

Jennifer Aniston, Sarah Jessica Parker, Florence Welch and many other glamorous and stunning celebrities.

Unique Selling

Proposition(U.S.P.)

The designer’s USP is ankle length dresses.

Packham specialises in Bridal Wears .

She showcases her bridal wear collection every year along with the Spring Summer and Fall Winter

Collections.

Fall 2015 collection

In her Fall 2015 collection, Jenny Packham showcased dresses made out of shimmery fabrics.

Her garments had embellishments all over the garment.

She also used sheer fabric in the upper half to complement the skirts.

Bridal collection – spring 2016

Packham used the same silhouette throughout her collection.

The collection basically consists of simple yet floor length bridal wear dresses.

Heavy Shimmery work have been done to create a sense of emphasis across various portions of the

garment – neck, waist, etc..

Repetition of motifs of silver material and embellishments all over have been done in some

garments .

Packham also focuses on the quality of materials invested in the clothes and also on the level of comfort her

designs offer. Every season, her designs evolve and the patterns plus colors

dramatically change. She experiments with a combination of fabrics.

For color, she takes inspirations from eminent artists like Van Gogh,

Miro and Gaudi.