The Treasure is in the Data - How Three International Brands Found Marketing Gold. Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Transcript of Jenna griffith media math
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2 Laying the Groundwork for Programma
3 Technology powered evolu
4 What is Programma
85% of adver;sers say they are currently deploying programma;c
media buying strategies today and 64% are doing so aggressively. -
Winterberry Group, Nov 2013