Jeff Clark - DealerOn“The 5 Auto Shopping Moments Every Brand Must Own” –Google, November 2015...

Website Conversion for the

Mobile Car BuyerJeff Clark

Jeff Clark I Company I Chief Sales Officer I jeff@dealeron.com

Your goal can beMicro Conversion- VDP Pageview

- Map/Hours Page

- Coupon Print

Macro Conversion- Form Submission

- Phone Call

--Google Map Click from Mobile

Your Conversion Rate Is…

Expressed as

Jeff Clark I DealerOn I Chief Sales Officer I jeff@dealeron.com

Avg. Dealer Website

Well Optimized Dealer

Website,

Website Conversion, What’s Possible?

Visitors

Controlled Test

What is A/B Split Testing

“When you believe

something is in short supply you

want it more!

Make Your Product Scarce

Only 2 left in stock.Only 2 left in stock.

Amir Amirrezvani | DealerOn | Co-Founder | amir@dealeron.comJeff Clark I DealerOn I Chief Sales Officer I jeff@dealeron.com

Create a Sense of Urgency

A Case Study

Only 1 Left in Stock!

16%Increase InConversion

CLARITY PREVENTS DISTRACTION

“It takes the average human 50 milliseconds to form an

opinion… Stay or Leave.”

Taylor & Francis, Mar 2011 - Behaviour & Information Technology, Vol. 25

What is the Most Important Factor in the Design of a Website?

Easy to Find What I Want

Other 5%

Beautiful Site 10%

Cutting Edge 9%

Visual Hierarchy Breeds Clarity

Amir Amirrezvani | DealerOn | Co-Founder | amir@dealeron.com

What Can You Do Now!

A Case StudyOrganic Traffic up

Bounce Rate down

Inventory Searches up

Form Submissions up

Click to Call up

SOCIAL PROOF

“When you say it, it’s marketing.

When your customers says it, it’s social proof.”

Consumers See Over 200 Ads Per Day

Ads are Somewhat

Exagerrated

57%Ads are

Exagerrated19%

Ads are very Accurate 3%

Ads are somewhat Accurate 21%

Consumer Perception of Claims Made in Ads

There is Safety in Numbers

of Americans have used the internet to find a local business

of Americans look at reviews when determining which local business to use

of consumers trust online reviews as much as personal recommendations

A Case Study

NEUROMARKETING

Pricing Displays

A Case Study

PUTTING IT TOGETHER

Amazon.com

Behavioral Targeting

A Case Study

26%MoreLeads

MOBILE MARKET

MOBILE CONVERSION

FAST, SIMPLE, EASY

Mobile Users Expect FAST

40%Abandon a site if takes more than 3 seconds to load

WebPageTest.org

https://sites.google.com/a/webpagetest.org/docs/using-webpagetest/metrics/speed-index

Most Dealer Sites are Not “Visually Complete” in Under 3 Seconds

Phone Calls – Top Task for MobileRight Wrong

+30%Calls

NOT Fast, Easy, Simple

Information Overload!

Directions – 2nd Task for Mobile

Right Wrong

Directions – Make it Fast, Simple, Easy!

NOT Fast, Simple, Easy

NOT Fast, Simple, EasyWrong

NOT Fast, Easy, Simple

NOT Fast, Simple, Easy

Case Study Responsive vs. Multi-URL: Organic Traffic

+103%Organic Search

Case Study Responsive vs. Multi-URL: Bounce Rate

-40%Bounce Rate

Case Study: Optimized Inventory Search Pages

+500%VDP Views

Offers and Loyalty Cards

Conquesting the Mobile Consumer

-Half of all car shoppers with mobile devices use their smartphones while at the dealership-Top action people perform with their phones while on the lot, is confirming that they are getting a good price on a vehicle-Searches for competing dealers occur more often when at the dealership

“The 5 Auto Shopping Moments Every Brand Must Own” – Google, November 2015Jeff Clark I DealerOn I Chief Sales Officer I jeff@dealeron.com

-Half of all car shoppers with mobile devices use their smartphones while at the dealership

-Top action people perform with their phones while on the lot, is confirming that they are getting a good price on a vehicle

Geo-Fencing

“The 5 Auto Shopping Moments Every Brand Must Own” – Google, November 2015Jeff Clark I DealerOn I Chief Sales Officer I jeff@dealeron.com

Targeted Mobile Offers

Share an important takeaway you received from this session using hashtag #DD20for a chance to win an iPad

Contact Info

Full Name: Jeff Clark

Company: DealerOn

Job Title: Chief Sales Officer

Email: jeff@dealeron.com

Jeff Clark - DealerOn“The 5 Auto Shopping Moments Every Brand Must Own” –Google, November 2015...

Documents

Transcript of Jeff Clark - DealerOn“The 5 Auto Shopping Moments Every Brand Must Own” –Google, November 2015...

SEQL Environmental Benefits Presentation to the U.S. Conference of Mayors January 25, 2006 Jeff Clark, U.S. EPA.

The Nevada Traverse - nvlandsurveyors.org - 45.2.pdf · Clark County Survey Department angryangler@cox.net Jeff Miller, Director – Southern Nevada ... The Traverse wants to report

Characterizing InGaAs quantum dot chains Tyler Park John Colton Jeff Farrer Ken Clark Jeff Farrer Ken Clark David Meyer Scott Thalman Haeyeon Yang APS.

Diary o a Wimpy Wean By Jeff Kinney...Diary o a Wimpy Wean By Jeff Kinney Translatit intae Scots by Thomas Clark Teacher Resources Pages 1-20 Comprehension 1. Whose idea was it for

Australasian Scientific Review of Reduction of Flows On Plumbing and Drainage Systems – ASFlow Mr Jeff Clark.

ERC Status Update Given by: Jeff Clark, ERC Manager 2 July 2008.

Hw 499 assignment 4 jeff clark vitamin d

front cover-1 - LEDA · Denver Construction ~ Kenneth Tucker Geymont Construction - Jerry Geymont Hope Springs Builders ~ Walter Clark ... Leonard Automatics Inc ~ Jeff Frushtick

Hw 499 unit 5 assignment jeff clark

Jeff Burkey Tim Clark Eric Ferguson Steve Brady Jen Vanderhoofyour.kingcounty.gov/dnrp/library/water-and-land/watersheds/... · Webinar Outline Welcome & Introductions Overall Project

Joseph Chen, Eve Clark, Hans House, Janna Lawrence, Frances Meyer, Jeff Pettit, Peter Rubenstein, Kate Thoma, Teri Thomsen, Kristen Gerjevic, Manish Aggarwal,

DRIVE Digital Group & DealerOn April Webinar: 5 Awesome Internet Strategies Your Dealership Should Be Doing

B2B vs B2C Online Marketing | Jeff Clark, ANZ | iStrategy Sydney 2010

Jeff R. Crandall - Biocore, LLC · Jeff R. Crandall Curriculum Vitae Center for Applied Biomechanics Biocore, LLC University of Virginia 1621 Quail Run 4040 Lewis and Clark Dr. Charlottesville,

Thank you Riverside - krcb.com · City of Riverside: Mayor Rusty Bailey ... Chamber Business Councils: ... Jeff Marshall Downtown – Roger Clark, Jamie Lungren East Hills – Chris

Underperforming Dealership to Superstar Results in 7 Steps!4dvai02t8ka4emt0j2hs7ccr-wpengine.netdna-ssl.com/wp... · 2018. 5. 17. · • Psycho-Cybernetics –Maxwell Maltz @DealerOn

Special Meeting of the City Council AGENDA Agendapacket.pdfOct 15, 2019 · Jeff Cervantez Council Member Ed Clark, Council Member Larry Smith, Council Member ... RECOMMENDATION:

Like a Rockstar 2.0! - DealerOn · @DealerOn @ElianaRaggio @signontheline Response Time •Mindset Alert - The odds of making contact with a lead increases 100x if called within 5

Executive Director GROWING OLD - MBAA International · Executive Director Jeff Clark Middle Tennessee State University jclark@mtsu.edu Webmaster Tim Greer Middle Tennessee State University

2013 Kentucky GIS Pre-Conference Workshop GPS Technology: Survey vs. Mapping Mr. Jeff Clark, PLS -- Precision Products Geospatial Division Mr. Eric Muncy.