1 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

1st Hindi phone 1st Ring Tone 1st mobile printing 1st Video messaging clips

1st Visual Radio service

1st Video streaming in Asia

1st Mobile TV 1st Livelihood & Life Improvement

services

Inform. Involve. Empower.

2005 2009

1999

1998

1999 2003 2002

2006 2003

Nokia 3210: 1st phone

with Hindi UI

3 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

Converting Technology Opportunities to Business Realities

5 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

1st Ring Tone 1st Visual Radio Service

1st Livelihood & Life Improvement

services

What could be done with the Ring Tone Composer feature?

What can we do if we combine FM radio with WAP?

‚Go create something new for

the emerging market users!‛

2005 2009 1999

6 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

7 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

1st Ring Tone 1st Visual Radio Service

1st Livelihood & Life Improvement

services Eureka moment while watching a music program on

TV

Eureka moment observing a group

of school kids interacting while all listening to music

Rural consumers seeing the phone as

a ‘magic box’!

8 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

9 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

1st Ring Tone 1st Visual Radio Service

1st Livelihood & Life Improvement

services Could it be an instruction sheet? Or could it be

something that can be downloaded?

Could it be a WAP site which the RJ updates live while

playing songs?

Must be inbuilt into the main menu on the phone. Must

work wherever the phone works!

Is it FEASIBLE? Is the Consumer READY?

11 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

1st Ring Tone 1st Visual Radio Service

1st Livelihood & Life Improvement

services Music industry was skeptical – ‚Tones

don’t sound anywhere close to

music‛

joins in to jointly create the ecosystem

‘Mobilising’ Agri, Education,

Healthcare; Govt., NGO’s to participate

12 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

Tones on your Phone: Nokia and Sony Music collaborating to create a world’s first !

13 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

14 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

Created by Nokia. Powered by HP

Existing Radio Automation System

New Visual Radio Tool

Radio Station

New Visual Radio Server run by HP

Existing FM broadcast

New Visual Radio application

Existing FM tuner

New interactive visual channel

15

• 275 crops/commodities

• 5000+ markets & traders from across 5000 Taluks in 22 states

• 12 languages including English

• 8 Agri specific weather parameters

• Agri advisors empanelled across India for dynamic event based advise

• Handling 10,000+ data points daily

• 100+ crops types

• 2000+ markets, traders

• 8 Agri specific weather parameters

• Up to 3 crops for selection

• Location and seasonality considered

•India

NAMIN

•Indonesia •Nigeria

•China

• 200 crops/commodities

• National coverage: 201 markets across 33 provinces

• Agri advisors empanelled across Indonesia.

• 25 crops & livestock.

• National coverage: 111 markets across 36 states & Capital Territory.

• Up to 3 crops and livestock for selection

• Agri Desk, manned by qualified professionals, providing editorial content and advisories.

16 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

Nokia Life Tools: delivering personalised, hyper-local content daily

Agriculture information service

18 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

1st Ring Tone 1st Visual Radio Service

1st Livelihood & Life Improvement

services

Inform. Involve. Empower.

Nokia Life Tools

Make your own music with the Nokia 3210 Interact with your

favourite FM station

19 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

Converting Technology Opportunities to Business Realities