houseofrezac.com

5x improvement after technological tweaksBack to basics global SEO case study

Jan Řezáč

jan@houseofrezac.com

MARKETING FESTIVAL

October 2016

Analytics UX UI SEO

They are hiring in Brno!

Lectura & random competitors

Tractordata.com 1 000 000 / month

Mascus.com 300 000 / month

Specs.lectura.de 20 000 / month

Hotfix

Optimization

One title rules them allLectura Specs - Check 94283 heavy machine specs for free

Specs for Socage SPJ 318 | Lectura Specs

Specs for Articulated Access Platforms | Lectura Specs

Specs for Aerial Work Platforms

100 %of duplicate URLs

Before

After

88 %of keywords without the

entry page

13 992 + 1552 48 894 + 3805

Entries on unique page / month

60%

65%

70%

75%

80%

85%

90%

95%

100%

4.1.2015 5.1.2015 6.1.2015 7.1.2015 8.1.2015 9.1.2015 10.1.2015 11.1.2015 12.1.2015 1.1.2016 2.1.2016 3.1.2016 4.1.2016 5.1.2016 6.1.2016 7.1.2016 8.1.2016 9.1.2016

Desktop Tablet Mobil

0

5000

10000

15000

20000

25000

30000

1.4.2015 2.4.2015 3.4.2015 4.4.2015 5.4.2015 6.4.2015 7.4.2015 8.4.2015 9.4.2015 10.4.2015 11.4.2015 12.4.2015 1.4.2016 2.4.2016 3.4.2016 4.4.2016 5.4.2016 6.4.2016 7.4.2016 8.4.2016 9.4.2016

NU

MB

ER O

F V

ISIT

S PE

R W

EEK

WEEK

Long-term trends in the number of visits

0

200

400

600

800

1000

1200

5.11.2015 6.11.2015 7.11.2015 8.11.2015 9.11.2015 10.11.2015 11.11.2015 12.11.2015 1.11.2016 2.11.2016 3.11.2016 4.11.2016 5.11.2016 6.11.2016 7.11.2016 8.11.2016 9.11.2016

NU

MB

ER O

F D

ATA

SHEE

TS D

OW

NLO

AD

ED

WEEK

Long-term trends in the number of conversions

Technology right = 5x more traffic

AjaxTitlesURLsPaginationSpeed & cacheHTTPS

Keyword analysisLanding pagesInternal links404Facetted navigationMobile-first